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2 <br />Sustainable Communitys mission is to achieve the triple bottom line of community <br />sustainability - environmental stewardship, social equity and economic prosperity. <br /> <br />REPORTS <br /> <br />Marketing Committee <br /> <br />Marketing Committee Chair, Rick Strunk, informed that a slight adjustment in the logo <br />font has been done. He also stated that the 2-page spread on Orange County hotels would <br />make its debut in the High School Championship Program. Executive Director Laurie <br />Paolicelli elaborated on the logo explaining the deletion of the name Orange County and <br />the spelling out of Historic Hillsborough and Carrboro instead in an effort to promote <br />these towns more effectively. She noted that the name Orange County is affiliated with <br />other states, namely California. She also informed board members of the sub branded <br />new line of merchandise; hats, t-shirts, teddy bears, and note cards available in the <br />Visitors Center. <br />Paolicelli updated the board on Website details: on-line date has been pushed to January <br />or February and will include testimonials and attributes on arts and green. She noted <br />that the arts ads are going strong, closing the gap between the Tar Heel and arts cultures. <br /> <br />In reference to the merchandise, Jon Wilner stated he would like to see a tag line for <br />Carrboro. It was noted that an old tagline was Paris of the Piedmont. Paolicelli agreed <br />it is something we could look at as we move forward in merchandising and we could add <br />to the Agenda for further discussion. <br /> <br />Budget & Finance Committee <br /> <br />Finance Committee Chair Moses Carey, Jr., informed the board that based on the October <br />financial report our expenditures appears to be normal for the first qtr but expressed <br />concerns about revenue. Recommendation to speak with Ken Chavious about the <br />projected budget, which could be a clarifier, was duly noted. <br /> <br />EXECUTIVE DIRECTORS REPORT <br /> <br />Laurie Paolicelli commended Linda Ekeland, Visitors Bureau Sales Director, for the <br />terrific job on the latest FAM conference. Paolicelli proceeded to brief members on the <br />conference. <br /> <br />Board member, Creston Woods stated he felt the market is soft compared to last year, <br />possibly due to the sports schedule, increase of supply and economic insecurity. <br /> <br />Paolicelli commented that the Visitors Bureau marketing efforts are future oriented. <br /> <br />Woods stated that the meeting space ratio is behind. Discussion and suggestions ensued. <br />