CH-OCVB minutes 061808 - Laserfiche WebLink

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3 Executive Directors Report Paolicelli reported that she expects a 71% occupancy rate for June plus side revenue from group bookings. An aggressive Top 10 What To Do for Summer Campers promotion to camp directors is in the works. The Visitors Center experienced a jump in just for the heck of it and international visitors. Paolicelli discussed the ongoing challenges of parking. She informed that the Unemployment Agency would occupy the Bentley Building once the Animal Services Department and Human Rights Department relocate which will impose further problems. The Visitors Bureau estimates that it needs 10-12 spots to adequately accommodate visitors. Paolicelli also discussed the eco tour vehicle project stating that the Chattanooga prototype representatives are interested in working with the project representatives. She explained that a proposal to the Town of Chapel Hill to purchase the vehicle is planned, as they are eligible for more Federal funding. Paolicelli mentioned the VBs participation in the Butch Davis annual golf tournament and beginning in July the Basketball Museum will open on Saturdays (closed Mondays) thanks to Lee Pavaos efforts. Budget was also a topic Paolicelli discussed citing the extra $30,000 that the Town of Chapel Hill has agreed to give to the Visitors Bureau plus another $20,000 if occupancy proceeds exceed $930,000 in budget yr 2008-09. The majority of these funds will go to advertising. Paolicelli stated that with these extra funds and the 1% that was voted in by the BOCC the VB can be more competitive with other CVBs. A new van will be purchased to accommodate FAM tours, clients, etc. Sales/Communication reports Staff member Linda Ekeland reported the current marketing trends are focusing on backyard visitors. The meeting and event guide is completed and will help spread the word to campus and hospital businesses of new facilities in the area. The idea of a Top 10 for meeting planners or meeting planning for Dummies is being looked at. Staff member Patty Griffin reported on the six awards presented to the VB at the DMANC annual meeting in Asheville. She also reported that the VB has received 560 entries (from 41 states and Canada) on the Web for the Chapel Hill Weekend Getaway Sweepstakes contest. NEW BUSINESS Dave Gephart reported on the Alliances current promotional campaigns for daytrippers: Hog Day and a dessert themed promotion among others. Dave noted that they have 50 commercial spots planned.