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2 <br />Wal-Mart space, which will leave the Whitted building empty. Usage of the Whitted <br />building by the Town of Hillsborough has been proposed. The Town of Hillsborough is <br />revamping its ordinances for compatibility with the idea of small town character along <br />with 21st century vibrancy and life. A performing arts center and crafts market is in the <br />works. Stevens ended with his assurance of continued support and collaboration with the <br />County. <br /> <br />APPROVAL OF MINUTES <br /> <br />Chair Pavao requested a motion to approve the May 21, 2008 minutes. _Strunk moved to <br />accept as written, Frances Dancy seconded. With all board members in agreement the <br />motion was carried unanimously. <br /> <br />Budget & Finance <br /> <br />Bob Ward, Finance Committee Chair, gave the financial report noting that we are three- <br />quarters of the way through occupancy tax collection. Ward also noted that mileage is a <br />little over budget. Laurie noted that telephone costs are down most likely due to the new <br />cultural paradigm of visitors using websites more frequently than the landline telephone. <br />No questions were asked. <br /> <br />Chair Pavao requested a motion to approve the budget as presented. Dave Gephart <br />motioned to approve, Rick Strunk seconded the motion. All members were in agreement <br />and the motion was carried unanimously. <br /> <br />Marketing Report <br /> <br />Rick Strunk, Marketing Chair, summarized the outcome of the 1st year with Jennings: <br />The creation of the new logo and stationary. The print ads and summer campaign, which <br />was basically, tailored to the sports traveler. Strunk went on to say that this year they <br />would be focusing on media reach and frequency to accommodate rising gas prices. <br />Three new promotions will be: the arts (Cultural Shock), Hillsborough (Holiday <br />campaign) and 5th QTR. (come soon, stay late). <br /> <br />Jennings Bob Kochuk presented a rough stage of identity concepts and prelim ad <br />concepts for the 5th Qtr campaign. Tarheel.com has agreed to match the $25,000 the <br />Visitors Bureau is spending to keep athletic fans here. They will contribute equal parts <br />advertising, web presence and tickets to bring in more visitors. Tarheel.com also allows <br />the visitor to schedule what to do while here, a week in advance. <br /> <br />Paolicelli informed that the 5th QTR campaign is a collaboration of the VB budgeting <br />$25,000, the Downtown Partnership printing brochures and the Town of Chapel Hills <br />Park & Ride effort. She also stated that Barry Jacobs suggested entertaining the idea of <br />WRAL as a source as well as investigating a schedule on GoDuke.com and creating a <br />fun rivalry ad that beckons the other blue visitors to Chapel Hill. <br /> <br />Strunk stated that the 30,000 paid attendees to HSAA events is already a captured <br />audience for the come early/stay late concept.