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Approved September 18, 2013 MINUTES Chapel Hill/Orange County Visitors Bureau Board of Directors Meeting August 21, 2013 The Chapel Hill/Orange County Visitors Bureau met at the North Carolina H.S. Athletic Assoc., 222 Finley Golf Course Rd., Chapel Hill Board Members Present: Anthony Carey, Dave Gephart, Gene Pease, Greg Overbeck, Jack Schmidt, Karen DeHart, Laura Morgan, Lee Pavao, Lydia Lavelle, Mark Sherburne, Mike Gering, Penny Rich, and Meg McGurk Not Present: Jim Parker, Annette Stone, and Gordon Jameson Staff attendance: Laurie Paolicelli, Linda Ekeland, Martha Shannon, and Tina Fuller Also attending: Colleen Minton, TerraVITA and Sally Greene, Chapel Hill town council member Welcome Anthony Carey, in his first meeting as Chairman, called the meeting to order. Mr. Carey introduced Davis Whitfield, Commissioner of the North Carolina High School Athletic Assoc. Mr. Whitfield welcomed everyone and gave a brief overview of the association’s history, goals and accomplishments. Update on TerraVITA Colleen Minton, Manager of TerraVITA , gave an update on the progress of the event. Ms. Minton reported that more than 30 chefs have been invited or requested to participate. National media is covering the event and she anticipates a strong 2013 event and subsequent events. She thanked the Bureau for their sponsorship confirming that the event would not have taken place with the tourism bureau’s leadership. The schedule thus far includes a Media Cocktail event, held at TOPO for October 10, a Harvest Dinner also on the 10th that will include a panel discussion. Schedule for Oct 11 includes East meets West and Sustainable Classrooms at TOPO as well as Greenbridge, with the Grand Tasting concluding the event on the 12th in Southern Village on the Green. Q&A followed. Update on hotel business Mark Sherburne reported that Epic, a software company that provides a single patient-centric database for hospitals, brought in approximately 600 people over a 2 ½-week period to train Duke Hospital staff in new software. With a good portion staying in Chapel Hill hotels, June and the first week of July numbers were off the chart. Mr. Sherburne noted that a similar program through Epic, but smaller in size, will be here in 2014. In other hotel news, Carrboro’s new hotel to open this weekend or next. Laurie Paolicelli announced that The Siena Hotel is now part of the Marriott’s Autograph Collection. Mr. Carey explained that they are now able to use Marriott’s marketing power and accepts rewards customers although they are not managed by Marriott. Approval of Minutes Mr. Carey requested a motion to approve the June 19, 2013 minutes. Dave Gephart so moved and Lee Pavao seconded. With all members in agreement, the minutes were approved as submitted.