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2 | Page CHOCVB BOD Meeting October 15 , 2014 <br /> <br />June 1st. Sherburne reported that they are looking to attract a younger demographic with a casually elegant <br />atmosphere. Anthony Carey added that the Siena Hotel will also undergo renovations to their Restaurant and bar, about <br />a half million dollar project, and be offline during the months of January and February. <br />Roger Stancil thanked Laurie for the Visitors Bureaus involvement with the MIP conference and the Carolina Inn for their <br />hospitality. Mr. Stancil discussed current renovations at town hall; Mr. Stancil commented that his office is temporarily <br />located at the library. 2020 continues to effect decisions and future development noting Fordham and Ephesus Church. <br />Executive Director/Sales Report <br /> <br />Laurie Paolicelli acknowledged Libbie Hough noting the she has been a huge help in marketing Hillsborough and <br />navigating relationship complexities. <br />Paolicelli noted that periodically she likes to update board members on the progress and vision of the Bureau and with <br />that through a PowerPoint presentation, she reviewed the bureau’s strengths and challenges, new projects in the <br />pipeline, tourism positioning and messaging, marketing initiatives, the Bureau’s physical location; she touched on the <br />possibility of a mobile visitor center. Paolicelli reviewed some of the past branding and promotional campaigns noting <br />the “Three Towns for the Price of One”. She discussed the decision to lead with Chapel Hill and she reviewed current <br />advertising and marketing campaigns noting that the ways to advertise and reach targets has completely changed over <br />the years. <br />Paolicelli discussed some of the challenges including our name and logo, Carrboro and Chapel Hill being contiguous but <br />Carrboro wanting own identity, something that should be considered. Hillsborough is geographically and <br />demographically different - they are more aligned with Durham and the Triad. Paolicelli discussed letting go of the edge <br />campaign. She also discussed social media marketing and her concerns with Medstay, the hotel booking medium for <br />UNC hospitals. Paolicelli discussed new markets as opportunities that need researched and concluding her report she <br />turned it over to Marlene Barbera to discuss opportunities in sales. <br />Ms. Barbera first discussed some of her progress in last four weeks. Barbera explained that she is reaching out to county <br />and town employees to let inform them of the services provided by the Bureau; she discussed some possible leads in <br />construction and sports business; she is looking at other tradeshows in NC and SC other than AENC. Barbera mentioned <br />that she has incorporated past accolades into her publication collateral to promote Chapel Hill and Orange County. <br />Paolicelli then thanked Roger Stancil for allowing Ms. Barbera to speak to some of his staff about the Bureau’s services. <br />Mr. Stancil replied that he is appreciative for the help in finding a venue for their GovCups conference. Mr. Stancil then <br />explained the concept of GovCups, stating that the Town and the University have organized an event to encourage <br />innovation and new ways to approach issues in the workforce. They are inviting innovators and entrepreneurial thinking <br />people to attend. <br />New Business <br />Chairman Carey called on Lee Storrow for a report on Chapel Hill. Mr. Storrow spoke on the Small Plate Crawl, the <br />explosion of women’s higher end clothing stores downtown, the proposal for a hotel on Rosemary Street, and Tar Heel <br />Downtown. Discussion commenced on the impact of night games for downtown, consensus was bar business may but <br />restaurants typically do not as people tend to tailgate.