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3 | Page CHOCVB BOD Meeting November 20, 2013 <br /> <br />Marketing update <br />An update on advertising was presented by the Bureau’s agency, Clean Design, and highlights included: media <br />delivered. Creative focusing less on “edge of triangle” and more on destination, towns and key personalities in town. <br />Running ads in business publications and consumer publication on the Atlantic Coast; as well as key travel sites <br />nationally such as Triple AAA. Responses are encouraging. <br />Anthony Carey inquired if there were ways to follow the behaviors of the trackable clicks, in which Hickey replied there <br />were. Carey commented that it would be interesting to see where the clicks derived from that lead to the hotels. Laurie <br />Paolicelli commented that web analytics would be on the agenda next month. <br />Lee Storrow commented on the joint initiative ad between the Town and the Visitors Bureau to showcase the sculpture <br />at 140 West in the national art magazine Public Art Review. Storrow inquired if there were other opportunities the <br />Visitor Bureau could collaborate with local groups. Paolicelli suggested the growing LGBT travel industry was one <br />opportunity that the board should explore with local groups. <br />Executive Director Report <br />Ms. Paolicelli requested the board partake in a SWOT survey where they could provide input on the types of programs <br />the Visitor Bureau should look into, she noted that the analysis would be applied to the 2014-15 Plan of Action. <br />Sales <br />Linda Ekeland reported 15 leads and 11 bookings in the last 2 months and 5 leads and 3 bookings so far this month <br />consisting of group types. Ekeland informed the board that she is currently working with Mayor Kleinschmidt and Roger <br />Stancil on an August meeting of the Mayors Innovation Project. She reported that a new Meeting and Event guide is in <br />the works. <br />Other Business <br />With no other business to discuss, Chairman Carey adjourned the meeting at 9:29 AM. <br /> <br /> <br />_______________________________________ <br />Minutes reviewed by: <br />Laurie Paolicelli, Executive Director <br />_______________________________________ <br />Date <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />_________________________________ <br />Minutes accepted by: <br />Anthony Carey, Chairman <br />__________________________________ <br />Date <br />