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2 | Page CHOCVB BOD Meeting October 21 , 2015 She also stated that the compression they create, we would like to say those rooms stay in Orange County. She reminded the board that we do need to take a hard look at space and what impact new space in Durham will have. Chairman Carey recognized Clean Design. Ms. Paolicelli introduced Tom Hickey and Stephanie Perri of Clean Design whom we have been working with for the past four years after an RFP was completed and we moved from Jennings. Ms. Perri passed a copy of Our State Magazine around the table that feature a Carolina Performances ad as an example of the creativity of partnering in our advertising. Ms. Perri stated they were receiving great feedback on the Secret Ingredient campaign. New ads are being added monthly. Tom Hickey offered an overview of the media plan. Looking at the media budget, geographically, it is primarily focused in the state of NC. Paolicelli stated that she wants the board to look at where we are not and how this relates to the fund balance discussion. Mr. Hickey shared that more advertising dollars have been moved to Cvent, which is “a leading cloud-based enterprise event management platform”. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys”. Khanna stated that his property spent $6,000 on a promotion with Cvent that resulted in $120,000 in actualized leads generated. Hickey went on to introduce some test initiatives in Boone and Wilmington focusing on content marketing or paid content such as advertorials, ads within your feed. Facebook is still dominant, but a good balance is needed across other platforms. What’s in the news is concern over ad blockers and there effect on the free internet and the escalation of fraud in digital space. Sales Report Marlene Barbera reported that she attended a Small Market Meetings conference in Littlerock, Arkansas. She had twenty-three one on one appointments. She was able to meet with planners from different segments and got one RFP while at the conference. The Visitors Bureau hiring a contract Sales Specialist who will begin in December. Budget Update Penny Rich, Finance Chair, reported that we are on target but watching the revenues closely. She spoke to the fact that last year our revenue numbers were higher due to the delayed opening of the LUX. She reported that available fund balance, after 15% reserves, is approximately $400,000 and that we will wait until after the 2015 audit is complete to make decisions about spending part of that money on advertising, a possible space study and some county-wide initiatives. Executive Directors Report Laurie Paolicelli reminded the board of the campaign initiated by former manager Frank Clifton, Fifty Reasons to Love Orange County, which ran in the Herald Sun. It really called attention to everything great about Orange County so she is talking to the Manager about some possibilities going in that marketing direction, nothing certain as we are waiting for the audit. She will bring it back to the board. On a different note, Ms. Paolicelli shared with the board the interest by some of the County Commissioners to sponsor a contest to rename an interstate sign in Orange County that currently reads, “You’ll Be a Fan for Life.” Lee Pavao stated that it had been two months since Ms. Paolicelli had been appointed to her new position as Director of Community Relations and Tourism by the county manager. While he is very pleased that this now makes the Visitors Bureau a direct report to the County Manager he asked if this took her time away from the bureau. She answered no, and thanked him for the question. She explained that she spent a couple of months on the diagnostics of the new job to see what is needed and now is in the implementation stage. She does not feel the