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Approved June 17, 2015 <br />MINUTES <br />Chapel Hill/Orange County Visitors Bureau Board of Directors Meeting <br />May 20, 2015 <br />The Chapel Hill/Orange County Visitors Bureau met at <br />The Hampton Inn & Suites, Carrboro <br /> <br /> <br />Board Members Present: Libbie Hough, Lee Storrow, Debbie Hepp, Rosemary Waldorf, Mark Sherburne, Jill McCullough, <br />Aaron Bachenheimer, Lee Pavao, Mike Gering, Penny Rich, Annette Stone, Meg McGurk <br />Not Present: Anthony Carey, Karen DeHart, Michelle Johnson, Nitin Khanna <br />Staff attendance: Laurie Paolicelli, Tina Fuller <br />Also present: Mark Nelson, Director of Marketing/Communications, CPA; Dwight Basset, Economic Development Officer <br />TOCH; Erin Jobe & Phaedra Kelly, Carrboro TDA; Stephanie Perri, Tom Hickey & Steve Kelly, Clean Design <br />Call to Order <br />Vice-Chair, Lee Storrow, called the meeting to order at 8:13 a.m. Introductions were made by all. Mr. Storrow <br />recognized Mark Nelson, Marketing/Communications Director for Carolina Performing Arts. Mr. Nelson spoke about the <br />origins & mission of Carolina Performing Arts, the economic impact on the community stating ½ million in hotel <br />accommodations revenue generated from visiting performers as well as restaurant patronage from performance <br />attendees, and the 2015-16 performance schedule. <br />Approval of Minutes <br />Mr. Storrow requested a motion to approve the April 15, 2015 minutes. Lee Pavao so moved and Penny Rich seconded. <br />With all members in favor, the minutes were approved as submitted. Libbie Hough motioned to amend the minutes to <br />state the Hillsborough TDA has a budget of $300,000, rather than the $500,000 as mentioned at the last meeting, <br />motion was approved. However, that statement was not included in the original minutes. <br />Words from Hosting Hotel <br />Mr. Storrow thanked Hampton Inn Hotel Sales & Marketing Associate, Barbara Leedy for hosting the meeting. Storrow <br />asked for a hotel update. Ms. Leedy talked about the types of groups and special guests that have stayed at the <br />Hampton Inn Carrboro since its opening in 2013. She stated that the average stay of guests is 2.5 days at 2.8 <br />persons/room. <br />Town of Carrboro/TDA <br />Mr. Storrow recognized Annette Stone to introduce two members of the Carrboro TDA (Tourism Development <br />Authority), Erin Jobe and Phaedra Kelly. New Carrboro ‘Feel Free’ collateral and swag by the TDA were presented to the <br />board members. Members were told about the VisitCarrboro.com website. <br /> <br />Budget Update <br />Penny Rich reported on the current budget, stating that it is still on target: spending down fund balance on the foodie <br />and LGBT campaigns. Ms. Rich reported that the 2015-16 budget is proposed at 1.4 million noting that the operations <br />budget is static and includes funds for a new sales contractor. Ms. Rich noted that the Orange County Arts Commission’s <br />requested line item for public art is in as a placeholder for future discussion by an ad hoc committee. The $25,000 will go <br />back into the Bureau’s 2015-16 advertising budget as originally planned.