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2 | Page CHOCVB BOD Meeting March 18 , 2015 Ms. Paolicelli commented that this board approved a 40% fund capped at $8,000 and the Arts Commission would solicit the remaining funds elsewhere, but she did not remember a formal policy discussion. Mr. Gering commented that he would like to see a policy established first. Anthony recalls inquiring about what the commissioner’s viewpoint would be to the proposed location and amount request for just one piece of art. Penny Rich noted that there is only one commissioner left on the board since the 2009 proposal and leaves no historic memory on the call for art. Ms. Rich stated she would like to hear the proposal and also agrees that that a formal policy makes sense. She commented that she is not sure which would come first, but feels there should be more discussion particularly where there is concern that the proposed location is a geothermal hotspot. Lee Pavao also agreed that there needs to be a parameter as this may become a continuing request. Ms. Paolicelli inquired if it is the expectation for the Visitors Bureau to write the policy? Ms. Rich volleyed to Steve Brantley as head of EDC. Mr. Brantley recommended that the policy begin with recommendations from the OCAC board and EDC staff. He agreed that the location is a hindrance and agrees that requests would be ongoing. Mr. Brantley informed members that the county manager has tasked the OCAC board to fund raise and that may have to be part of the policy. Mr. Brantley also commented that he didn’t think creating a policy would burden the Bureau’s goals. Penny Rich reiterated that there is need for more discussion. Ms. Rich inquired if there has been a line item established for this project in the past or now. Ms. Paolicelli replied no. Chairman Carey motioned to draft a policy designing the framework for a public art project sponsorship with input from a collaboration committee consisting of the Orange County Arts Commission board of directors, Orange County Economic Development staff and partners that would outline its benefits to the arts community, the county and to tourism. Mike Gering seconded. With all members in favor the motioned was passed. Marketing Update Stephanie Perri with Clean Design reviewed current and new print and digital marketing initiatives including NC Beer month, Weddings/LGBT all inclusive campaign and Foodie campaign in Garden & Gun. Ms. Perri stated they readdressed call to actions and added Home of UNC Chapel Hill locator. Tom Hickey spoke on marketing strategy as well as the costs of media and how these costs correlate to the current media plan. Mr. Hickey stated that they are now in the budget planning stage. Sales Report Marlene Barbera presented an overview of the group sales role, positioning and strategy which showed 2013-2014 statics for group business including lost business. Anthony Carey inquired if Ms. Barbera could compile for the board, the reasons for the lost business. Ms. Barbera concurred. Laurie Paolicelli commented that this information is critical to show that not all visitor dollars are spent on hotel rooms. Ms. Paolicelli stated that in 2006 with the help of DMAI, a dollar amount was established for overnight and day guests for ROI purposes. She informed members that the Bureau plans to purchase an event impact calculator software package to bring us up to date. Annette Stone inquired about the report that shows dollars spent by visitors. Ms. Paolicelli replied that the Department of Commerce produces the report