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3 | Page CHOCVB BOD Meeting June 17 , 2015 Sales Report Marlene Barbera reported on May year over year numbers stating bookings were up by 5 and leads were up by 30 from last year. Ms. Barbera discussed the need to revise the economic impact criteria in the DMS system to calculate more specifically by group. Barbera spoke on the trend that the new sales is service and is free through the Visitors Bureau noting that she is still receiving calls from ads placed in Chapel Hill and Durham Magazines depicting that message. She stated the ads will run again in September. Barbera spoke on her upcoming meeting with Clean Design to review advertising opportunities; her partnership with Strategic Database Company (SDR) a leads focused agency and concluding her report, Barbera spoke on the progress of hiring a new sales associate that would concentrate solely on lead generation. Old Business There was no old business to discuss New Business/Roundtable Eric Hallman reported that the Town of Hillsborough approved the position that will oversee tourism. Debbie Hepp reported a 30% increase in Arts Grants applications and their WCOM sponsorship for Friday night that spotlights the arts, 6-7pm Meg McGurk announced the Chapel Hill Farmer’s Market Pop Up begins July 12-2pm on Thursday s at the 140 West Plaza. She reported that QVC is working with the Town of Chapel Hill on details for a live on location airing of their show August 5th, atop the Wallace Deck. Ms. McGurk also mentioned she attended the recent Rusted Roots event at Daniel Boone Village and it was amazing. Libbie Hough announced Hillsborough will host a July 4th celebration with a reading of the Declaration of Independence in front of the Old Courthouse on the lawn. Michelle Johnson announced the Board of Alderman will hear an update on the Arts Innovation Center next Tuesday. She also announced the BOA approved three Sundays to close the streets, including Weaver Street so people will walk on the streets and shop the local stores and Carr Mill Mall. Laurie Paolicelli announced the hosting of the Metropolitan Mayors group in September Penny Rich reported the Commissioners are looking at ways to support the schools since the State has reduced their funding. Aaron Bachenheimer reported that lots of camps are in session on campus as well as orientation for new students and their families. He also reported that he, Lee Storrow, Linda Convissor and Kristen Smith attended a Town and Gown conference – pushing Chapel Hill for an Inter-City visit. Rosemary Waldorf thanked the Visitors Bureau for supporting the Hyatt Hotel Ground Breaking and 20th Anniversary celebration. Ms. Waldorf reported large crowds. She also announced that Music Maker Relief Foundation is presenting Bayou Blues Saturday June 20th on the Green. Laurie Paolicelli announced that Soccer Watch Party with Mia Hamm will make an appearance Monday June 22nd at Southern Village 6pm – 10:30pm.