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2 | Page CHOCVB BOD Meeting June 17 , 2015 <br /> <br />sponsors to contact Laurie, Colleen or herself. Paolicelli further added that she would like to see an additional $10,000 <br />used to offer complimentary tickets to a market sampling that would provide long term investment. Concluding her <br />Terra Vita update, Minton suggested adding a program that would bring in top name people to discuss a topic such as <br />Culinary Capital and offer it to a crowd of about 350 people at an affordable price. However she would need a venue <br />that holds that many people. <br />Budget Update <br />Mr. Storrow gave the floor to Penny Rich for a budget update. Ms. Rich reported that the Commissioners approved the <br />Managers requested 2015-16 budget last night. Ms. Rich reported that the fund balance has been spent down and still <br />has the mandated reserve. She commented that experts are anticipating a good year for 2015-16 and the fund balance <br />will again increase. <br />Executive Directors Report <br />Mr. Storrow turned to Laurie Paolicelli for her report. First, Ms. Paolicelli mentioned the anomalies last year that <br />contributed to the 17.6% growth, naming Epic. She also shared Lydia Lavelle’s concerns with Airbnb’s tactics in sales tax <br />collection but not occupancy tax and only with a few selected counties citing that it is unconstitutional. Paolicelli <br />reported that the county attorney is now involved. Rosemary Waldorf recommended involving the League of <br />Municipalities and Association of County Commissioners. Laurie Paolicelli went on to say that she would like to see a <br />sports commission formed stating that there is much more here than UNC sports. Aaron Bachenheimer inquired if that <br />would also include recreational sports such as bicycling, etc. Paolicelli replied yes. Penny Rich suggested finding out who <br />those stakeholders would be and inquired who would sit on the committee, the stakeholders or our board of directors. <br />Paolicelli replied stakeholders. <br />Ms. Paolicelli then spoke about the upcoming fiscal year’s budget explaining the percentage portions of each segment. <br />She reviewed Salaries and benefits and the possibility of a Kiosk at the new Hospital in Hillsborough however they may <br />not be ready for the installation at this time. Ms. Paolicelli commented that the County is very flexible in allowing <br />departments to move funds from one line item to another as opportunities arise. She informed the board that Ms. Rich <br />and Mr. Pavao may request the $51,000 administrative fee be reduced or dropped. Paolicelli mentioned that we would <br />still do print noting that our visitor guide inventory at RDU is not moving as fast as previous and may be due to the night <br />scene photo on the cover. She stated that she is working with Patty on a solution. Continuing with the budget review, <br />Paolicelli spoke on the sales and marketing segment of the budget citing the importance of a website; she informed <br />members that the previous website developer was not familiar with destination organizations and the VB has hired <br />Simpleview, LLC which specializes in that field to develop the new website. She reviewed other line items: sponsorships <br />and promotions & events noting the $25,000 earmarked for sponsorship to TerraVita. Paolicelli turned to Debbie Hepp <br />for an overview of the Arts Commission budget. Ms. Hepp reported their budget is static from previous years, with a <br />little more money allocated to marketing. <br />Lee Storrow inquired if this board needs to approve the budget. Laurie confirmed yes. Mr. Storrow asked if it was Ms. <br />Paolicelli’s intention to increase the $25,000 to TerraVita by $10,000. Ms. Paolicelli confirmed yes. Rosemary Waldorf <br />asked if this money would come from the fund balance or the approved budget. Paolicelli suggested from the approved <br />budget. Rosemary Waldorf motioned to make a change immediately to move $10,000 as additional funding for <br />TerraVita, Lee Pavao seconded the motion. Penny Rich recused herself from voting as she is associated with TerraVita. <br />Lee Storrow asked for those in favor and any opposed. All members were in favor and the motion carried.