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UNC Healthcare Hospital and the Orange County Campus of the Durham Technical Community College and he expects to see just as much happen in the next ten years, including the changing of hands of many downtown properties, the building of a Town Hall Campus and ideally the opening of a downtown hotel. At present the town has a 60/40 residential /business property split. He thinks of Hillsborough as being made up of six districts: North, East, South, West, Historic District and the Center District, with each district having a residential component and a work component. They have a vibrant downtown within the Historic District which intertwines with the West end with its commercial space. The Center District includes the Daniel Boone area which is ripe and ready for a transition into a new shopping center and the likely home of a new train station. The South and East districts include the Sportsplex, the Meadowlands, Durham Tech and UNC Healthcare. He expects Hillsborough's population to grow to 12,000 people in the near future. Laurie Paolicelli shared that in a past study Hillsborough had a high recall rate among respondents, and a very favorable rating from those respondents in Virginia, Georgia, North Carolina and South Carolina. While Hillsborough does not have a downtown hotel she suggested that Air B &B might be a good business model to keep our eye on when special events drive greater demand. Shannan Campbell, Hillsborough Economic Development, reported that there is some movement downtown in regards to retail space that is positive and will grow the retail base. The second leg of the River Walk opened in the last few months and has been heavily used. She also shared that while there is adequate parking now the town is looking at possible needs within the next five to ten years, as well as connectivity between the town's districts to better move people without them having to drive everywhere. The Handmade Parade will take place on Saturday, October 15 and the Farmers Market will have their Harvest Dinner this month as well as the Classic Car Show and the half marathon early on the morning of October 2. Mayor Tom and Shannon Campbell offered to take the group on a tour of the River Walk, but unfortunately it was a very rainy day. Vice -Chair Lee Pavao asked Allison Nichols- Clapper to report on Mr. Nutter and Mapleview Farms following a recent fire. Allison shared that Mr. Nutter has recently celebrated his 88th birthday. Due to a recent fire in the processing barn at the dairy it will be six to eight weeks before they can go back to producing their milk products. All the wiring and the roof of the building will have to be replaced. The store will remain open as long as their built up stock holds out. The fire started in the building as a result of a faulty lawn mower stored there. Mr. Pavao asked Allison if we would be able to meet at the farm in the near future. She was agreeable and we tentatively plan to meet there in February 2017. Sales Report Marlene Barbera recently traveled to Grapevine, TX to attend the Connect tradeshow. The show was attended by 3200 people and she chose to focus on the specialty market which includes social, military, education, religious and fraternal rather than association because this is business available now. She had 39 appointments over two days with each meeting lasting six minutes. The trip generated three RFPs right away, which if the business comes to Orange County, would generate $200,000 and 700 room nights. She will follow -up and expects to receive more RFPs in October and November as a result of the trip. She is going the Huntsville AL the week of October 3rd for Small Markets Meeting tradeshow. Rob Stern, Sales Consultant, has begun working and will attend a General Managers meeting on October 12 followed by site tours of county hotels. Marlene shared that the North American Travel Journalists Association ( NATJA) has finalized their contract with the Sheraton and the Bouncing Bulldogs have agreed to perform at the Tuesday night event at the Barn at Valhalla. A new video is being produced with a segment about each town in the county to better differentiate their unique personalities, with welcoming comments by all three Mayors. Penny Rich asked about the upcoming Terra VITA food festival's effect of local hotels and Andrew Strickland reported that the Residence Inn has 20- 25 rooms booked and more at the Siena as well. 21 Page CHOCVB BOD Meeting September 21, 2016