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Chair's Report Chair Rosemary Waldorf reported on the meeting with county hotel General Manager's that was held at the Basketball Museum on May 12, 2016. Notes from that meeting are attached to these minutes. HB2 was discussed and it was agreed that we need an advertising strategy to counteract the negative effects of this legislation. We have a documented quarter million dollar loss at this time which does not include business that had not already announced itself. We will be working with Clean Design to emphasis that everyone is welcome here and that we do not discriminate. Improving communication with UNC Healthcare was also discussed in an effort to draw hotel business, generated by them, to stay in Orange County. We want to help them shift those guests to Orange County hotels because of the overall economic impact. The company UNC Healthcare uses to help place patients and their families tend to place them in Durham. Mark Sherburne commented that we would like UNC to keep us apprised when they are going to bring in consultants such as Huron. Jeffrey Strickler reminded the board that UNC Healthcare looks at this from the point of view of the patient families and is focused on making it as easy for them as possible. Chair Waldorf referenced the possibility of adding a portal on the Visitors Bureau Website to make it easy for UNC to let us help them with their accommodation needs. Sales Report Marlene reported that the Executive Director, Helen Hernandez, of NATJA is returning to Orange County. Marlene requested statistical data from her following their most recent conference in Oxnard, CA. She shared that during the conference there were 3.4 million impressions on twitter and Instagram. Before during and after the conference there were over 6 million impressions. Carrboro and Hillsborough (through their Tourism Board and Tourism Development board have contributed funds for the conference. She is still reaching out to Chapel Hill and UNC. She is attending tradeshow Destination Southeast in Columbia SC. After six months of contracting with a Sales Specialist we have decided not to renew the contract as leads have to be produced. We will try another avenue. Executive Directors Report, including Budget Report She shared that the Orange County Manager, Bonnie Hammersley, enjoyed meeting with the board last month and that the manager really defends the marriage of tourism and the arts and wants to see that relationship continue. She stated that we are wrapping up this year's budget. Last year's budget was $1.4 million and we spent down the fund balance to do a major advertising web campaign. Next month we will bring in web consultants from Atlanta who will talk about how we are going to highlight Carrboro and Hillsborough. Budget report in June will include update on what is going on with the Manager's Recommended Budget as it pertains to the Visitors Bureau. A $500,000 advertising campaign will be rolled out in the coming months with $350,000 devoted to media. Our ad agency is recommending that we get a message out immediately to state associations (we have seen a quarter million dollar loss in this area) in NC that HB2 aside, Orange County welcomes everyone and that we have always been in the for front on Civil Rights and Human Rights. Paolicelli stated that we see more association business here that corporate due largely to the University. Penny Rich asked about the resolution that the board had committed to and Ms. Paolicelli stated we would have that prepared for the next meeting. Paolicelli will go back to our ad agency for clarification on in state needs for spreading the word as opposed to the greater Atlantic coast region. Rosemary Waldorf shared that she, Ms. Paolicelli and George Cianciolo are working together to try to get an additional $25,000 in funding from the Town of Chapel Hill the help fund the H132 response. Ms. Paolicelli stated that going forward we would be reaching out to Carrboro and Hillsborough to form a greater fiscal partnership. Cianciolo shared that he wants to insure the Town Council understands in importance of keeping the occupancy tax increases going. 21 Page CHOCV.B BO Meeting May 18, 2016