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Approved August 17, 2016 MINUTES Chapel Hill /Orange County Visitors Bureau Board of Directors Meeting June 15, 2016 The Chapel Hill /Orange County Visitors Bureau met at The Franklin Hotel, Chapel Hill, NC Board Members Present: Jeffrey Strickler, George Cianciolo, Rosemary Waldorf- Chair, Karen DeHart, Aaron Bachenheimer, Lee Pavao -Vice Chair, Penny Rich, Shannan Campbell, Andrew Strickland, Nitin Khanna, Meg McGurk, Jill McCullough Not Present: Tim Hoke, Mark Sherburne, Allison Nichols- Clapper, Michelle Johnson, Mark Bell, Annette Stone, Lee Storrow Staff attendance: Laurie Paolicelli, Marlene Barbera, Allison Chambers Also present: Sarah DeGennaro, Executive Director and Michael Verville, Program Coordinator both of The Alliance for Historic Hillsborough, Jessica Hurst, Sr. Account Manager and Tim McCraley of Simpleview Call to Order Chair Rosemary Waldorf called the meeting to order at 8:05 am. Introductions were given by all. Approval of Minutes Ms. Waldorf requested a motion to approve the May 18, 2016 minutes. Lee Pavao so moved, Aaron Bachenheimer seconded. With all members in favor, the minutes were approved as submitted. Finance Report Penny Rich, Finance Chair, reported that she and the other County Commissioners are in the process of passing the 2016 -17 Annual Operating Budget and CIP. They will meet on June 16 to make sure everything they want is covered in the budget; this discussion will focus mainly on Schools and Outside Agency requests. She share that we are happy to have an increase in the Visitors Bureau budget of $25,000 and thanks George Cianciolo for his efforts on the Bureaus behalf. The Commissioners have asked Laurie Paolicelli to open up possible funding discussions with Carrboro and Hillsborough, as they do not contribute to the Bureaus budget at this time. We will continue to fund the Orange County Arts Council which will be under new leadership with the retirement of Martha Shannon. The Commissioners believe there may be some repetition of services by Arts Councils in the County and are going to look at that. The Hillsborough Arts Council has asked the county for funding, if awarded it will not come from the Visitors Bureau budget. Ms. Rich stated that the Visitors Bureau budget is $1.4 million for 2017. The county has purchase additional land, 37 acres, for soccer fields next to those that already exist in Efland. The Commissioners would like to see more hotels built in this part of the county to accommodate people who come for tournaments. Ms. Rich informed the board that the Visitors Bureau has not been covering the full amount of their indirect costs over the last several years. This year the County Manager has proposed that the full amount of $102,888 be paid, we have been paying roughly half that amount. This amount is recalculated each year by an independent firm that specializes in indirect cost analysis. These dollars cover the services, building maintenance, Human Resources, Finance, and Tax Collector that the County provides. The funds spent on this increase will come from proposed promotions.