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Approved March 16,2016 MINUTES Chapel Hill /Orange County Visitors Bureau Board of Directors Meeting February 17, 2016 The Chapel Hill /Orange County Visitors Bureau met at UNC Health Care— Hillsborough Campus, Hillsborough NC Board Members Present: Debbie Hepp, Lee Pavao, Mark Bell, Rosemary Waldorf, Penny Rich, Meg McGurk, Mark Sherburne, George Cianciolo, Jeffrey Strickler, Andrew Strickland, Michelle Johnson, Shannan Campbell Not Present: Karen DeHart, Aaron Bachenheimer, Nitin Khanna, Jill McCullough Staff attendance: Laurie Paolicelli, Marlene Barbera, Allison Chambers Also present: Allison Nichols- Clapper, Sara Stephens Call to Order Chair Rosemary Waldorf called the meeting to order at 8:06 am. Introductions were given by all. Approval ofAimites Ms. Waldorf requested a motion to approve the January 20, 2016 minutes. Lee Pavao so moved, Penny Rich seconded. With all members in favor, the minutes were approved as submitted. Giiest/host speakers Jeffrey Strickler, Associate Vice President, UNC Health Care, Hillsborough Hospital served as host of today's meeting of the Chapel Hill Orange County Visitors Bureau Board of Directors. He stated that the hospital is a unique entity from three aspects. First, it is an extension of the main campus. They built in their location to provide a point of access to patients in northern Orange County and are a sixty -eight bed community hospital. The facility is a surgical specialty center. UNC moved some of the surgical programs which include Ophthalmology, joint replacement (Ortho), spine surgery, general surgery and Urogynecology and Reproductive Pelvic Surgery to this location. The hospital is designed to grow to as much as a two hundred and fifty -eight bed hospital, which could be twenty years in the future. They are served by a Chapel Hill Transit bus that also goes to Durham Technical Community College and Orange County's Orange Bus. They move patients as needed with an UNC ambulance and there is no charge for this service. Staff and Physicians are dedicated to this campus and do not travel back and forth. They operate a Community Emergency Room which means there are some patients that EMS picks up that will be taken to a different hospital. EMS makes that decision. Most of their Emergency Room's patients are walk -ins, they serve 40 -50 patients a day with an average wait time of eighteen minutes and average length of stay is three hours. ExeCUtive Directors Report Laurie Paolicelli introduced Sarah Stephens, CEO of the Hillsborough Chamber of Commerce and our newest Visitors Bureau Board member, representing the Chamber, Allison Nichols- Clapper of Maple Farms. Ms. Nichols - Clapper is taking the seat of Jill McCullough, who will be greatly missed. Ms. Paolicelli introduced a presentation and discussion of the Visitors Bureau 2016 -17 Proposed Operating Budget with a brief background of the Bureau and the occupancy tax that supports it and its evolution through the years to where we are today, branded as Visit Chapel Hill.