CH-OCVB minutes 092017 - Laserfiche WebLink

Browse Search

Advertising Agency Selection Process Jeff Strickler Co -Chair reported on the progress of the search. Although. we have been pleased with Clean Design's work we are required to go out for a RFP every five years. Clean Design chose to submit a written proposal and not to give an onsite proposal to the committee, as a result the committee decided to look at other agencies. As a result of the RFP twenty proposals were received. Initially three agencies were invited to present and based on that round of presentations three more agencies were invited to do the same. From those presentations several trends emerged: a focus on a digital strategy, giving us maximum exposure for the resources we are putting out was the most apparent. After receiving proposals from six agencies FleishmanHillard Inc stood out from the rest. The recommendation of the committee who reviewed the agencies: Rosemary Waldorf, Jeff Strickler, Penny Rich, Mark Sherburne, Anthony Carey, Lee Storrow and Laurie Paolicelli recommend hiring FleishmanHillard . Anthony Carey reminded the board that we should hold the new agency accountable for reporting analytics to the board quarterly in response to the mission to support hotels. Rosemary Waldorf stated that we have very specific goals to communicate to FleishmanHillard j. The contract will be renewable each year. Anthony Carey made the motion to enter into a contract with FleishmanHillard and Mark Sherburne seconded the motion. Vote to approve was unanimous. Guest Report Bill Krueger of Conventions, Sports and Leisure delivered their Summary of Phase 2 Findings to the board. This phase of the market research study focuses on return on investment. The scope of the study has been to investigate the production of new product to drive new tourism, hotel room nights and economic impact in Orange County. Facility types investigated include: convention facilities, hotel /conference facilities; multipurpose event facilities; outdoor sports facilities and other assembly /event facilities. Market demand conclusions included: convention, conferences and meetings; indoor court sports tournaments /competitions; triangle field tournaments; rectangle field tournaments. Two scenarios were identified for cost /benefit analysis. Scenario 1: Indoor amateur sports facility and Scenario 2: Hotel and Conference Center. Mr. Kruger provided a cost /benefit analysis for each scenario. He recommends leveraging the UNC brand, so any sports facility would need to be near the campus. It is difficult to pinpoint where this should go since there is little large tracts of land available near the University. Net new room nights generated by Scenario 1 is 24,959. The challenge that comes with pursuing Scenario 2 is that Orange County already has several full service hotels and is not looking to build another. Scenario 1 is clearly the choice to increase both tourism and hotel room night bookings. Net new room nights generated in Scenario 2 that would go to existing hotels is projected to be 9,703. The Benefit to Cost Ratio for Stabilized Year in Scenario 1 is 12.79 and 10 Year Total is 14.21. In Scenario 2 the Stabilized Year is 8.92 and the 10 Year Total is 11.86. The higher the ratio the better and you want it to be in the double digits. He felt like coming out of Phase I of the report that the Indoor Amateur Sports Facility was the better option and in Phase II the numbers support that hypothesis. The board requested that CSL include findings associated with outdoor fields be included in their final report. The Chair asked for volunteers from the board to form a subgroup in order to look at these scenarios further. Annette Lafferty, Rosemary Waldorf, Dwight Bassett, Steve Brantley, Tim Hoke, Mark Sherburne, David Brooks, Kayla Dempsey, Anthony Carey, Mark Bell, and Manish Atma will serve. Marlene Barbera, staff. 21 Page CHOCVB BOD Meeting September 20, 2017