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Hillsborough is finishing a major sidewalk renovation and the Mountains to the Sea Trail is, and will be, a huge draw going forward. Sales Report Marlene Barbera reported that she will travel to three trade shows over the next month and a half. She attends Connect, Destination Southeast and Small Market Meetings. Between the three meetings she should have one hundred appointments to sell the destination. She will send a local video as a pre - promotion. Meetings with planners at these shows are like speed dating, as she will get six minutes with each planner. She will have pictures and maps to share. Laurie Paolicelli thanked Marlene for her work on NATJA. Jeff Strickler asked when we would expect to see some output from writers that attended the NATJA conference. Marlene answered that we saw digital stories immediately, but print takes longer. Stories are still coming out from their conference three years ago. Marlene reminded the board that we . launched a contest for the best article published within a year of the conference. Ms. Paolicelli shared that the trend we see is an increasing demand for music. Trends at the Visitors Center right now include: music, weddings, visiting friends and family and history tours. New Business /Roundtable Acting Chair Rich acknowledged all for updates in their respective fields: David Brooks name was put into nomination to fill the vacant seat of the Hillsborough Chamber of Commerce. The motion was made by Mark Bell and seconded by George Cianciolo. The motion passed with a unanimous vote. Dan Mayer shared that the ArtsCenter has launched a new initiative to increase music offerings, using their space in a little different way. Kayla Dempsey reported that July 31 was the first Football Friday in NC. The 2017 State Football Championship games will be held on December 9 in Chapel Hill. Aaron Bachenheimer reported that classes start at UNC on August 22. South Rd. has reopened after a long summer closing. They will host a block party /family night out on September 14. On October 9 UNC will start its public campaign. Their goal is $3.2 billion, 49% of which has already been raised. UNC's first football game will be in Chapel Hill on September 2. It will continue until 2022. Shannan Campbell reported that the following offerings are coming up in Hillsborough: Hog Day, Last Fridays, Hillsborough Half Marathon, River Park Concert, Sundays in Hillsborough (to boost weekend trips), Yup Rock 20, Halloween history tours, and Myers House Halloween event. The sidewalk project is almost complete. Meg McGurk with the Downtown Partnership shared upcoming events with the board: Meet the Heels was held downtown to introduce the new uniforms which included a pop -up shop on the Plaza; Tar Heel Downtown's First Friday event will be held on September 1; Morehead Planetarium is holding an eclipse party on August 21 and are expecting 5,000 people; 140 West has been taken over by a new company and new businesses are moving in; Launch has doubled its footprint; Porthole Alley has opened as a pedestrian walkway connecting the downtown, highlighting the arts, to the University Katie Murray announced that the Orange County Arts Council will be partnering with the NC Arts Council on October 5 at 6 pm at Leland Little in Hillsborough for a press event to announce the finding of the Americans for the Arts, Arts and Economic Prosperity Survey. October 25 -27 the county will host an event in which artists come to the area and paint local scenes culminating in a Wet Paint Sale on the Friday night. She further shared that the Orange County Arts Commission is no longer on probation with the NC Arts Council. Tim Hoke and the board thanked Katie. He also 31 Page CHOCVB BOD Meeting August 16, 2017