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Approved September 20, 2017 MINUTES Chapel Hill /Orange County Visitors Bureau Board of Directors Meeting August 16, 2017 The Chapel Hill /Orange County Visitors Bureau met at The PTA Thrift Shop YouthWorx on Main Board Members Present: Kayla Dempsey, Aaron Bachenheimer, Meg McGurk, Penny Rich, Lydia Lavelle, Jeffery Strickler- Acting Chair, Mark Bell, Mark Sherburne, George Cianciolo, Andrew Strickland, Shannan Campbell, Annette Lafferty, Tim Hoke, Anthony Carey Not Present: Lee Storrow, Rosemary Waldorf -Chair Staff attendance: Laurie Paolicelli, Marlene Barbera, Allison Chambers, Katie Murray Also present: David Andrews, Town Manager, Town of Carrboro; Dan Mayer, Executive Director, The Arts Center; Barbara Jesse - Black, Executive Director, The PTA Thrift Shop; Tabitha Blackwell, Director, Youth Forward; David Brooks; Triangle Polo Club Call to Order Acting -Chair Jeff Strickler called the meeting to order at 8:04 am. Introductions were given by all. Approval of Minutes Acting Chair Strickler requested a motion to approve the June 21, 2017 minutes. Mark Bell so moved and George Cianciolo seconded. With all members in favor, the minutes were approved as submitted. Host Introduction Barbara Jesse -Black welcomed the board to the PTA Thrift Shop YouthWorx on Main. The PTA Thrift Shop has been in existence since 1952. YouthWorx on Main was a project brought about by a plan to create sustainability for the organization. They have a 10 year strategic plan which began in 2010 and has been part of the reinvestment phase. This collaborative space for youth serving organizations, primarily in Chapel Hill and Carrboro, has been open since July 1, 2017. They currently have six tenants and are partnering with Youth Forward who will handle the capacity building for the facility. The goal is to help organization to build capacity and do their work better. They have a day rate for non- profits that have a youth component. Tabitha Blackwell reported to the board that Youth Forward is partnering with the PTA Thrift Shop in three ways: providing grants to non - profits who serve youth; capacity building that includes providing training and support to non - profits. After seven years, the PTA Thrift Shop is done with their capital improvements and they are moving forward. Finance Report Finance Chair Penny Rich reported that in fiscal year 2016 -17 tourism is up in Orange County, we have increased the tax base and brought in new jobs. It is important to talk about tourism as an economic development driver. The Visitors Bureau budget for 2017 -18 is $1.5 million. Allocations are as follows: 50% personnel, 42% marketing and 10% administrative costs. Laurie Paolicelli stated that the bureau is ending the year on a high note. Our tourism growth rate was higher than the previous year. Mark Sherburne shared that HB2 has primarily hurt the association market that traditionally books further out and so will impact hotels in years to come. They have been somewhat successful in filling