Orange County NC Website
Attachment 2 <br />• "Highlight the major environmental challenges facing the County; and" <br />■ Education - More focused restatement of first bullet <br />• "Recommend actions to confront those challenges." <br />■ Recommendation - Who do we hope will use the SCE to take action? <br />• Pros: Broad, methodical <br />• Cons: Slightly repetitive, Sets out a huge task, only possible if not comprehensive and only once <br />per 5 years, resulting report lacks focus for implementation <br />o Critical Issues and Highlighted Recommendations are good policy suggestions <br />• Both are hard to scan <br />• Both not seen until pages 10 and 11 of pdf <br />o No summary scorecard! <br />■ No ratings or trends at all until page 16 of the pdf, then one at a time <br />• Recommendations for discussion: <br />o If this is meant to deliver evidence to support recommended actions to protect <br />environment... <br />• Use a more narrowly defined audience to focus the effort <br />• Who do we hope will use the SCE to take action? <br />• What information and format do they want to see? <br />• How many actions can we expect them to take? <br />• Move our mission to increase broad understanding to other efforts — e.g. <br />ongoing news media outreach <br />• OR <br />• If this is primarily meant to be a broad reference on status and trends of air, energy, <br />water, and land, then we should let users decide what to do with the information. <br />• We still may do well to keep in mind who will be motivated to read /use the SOE. <br />• Among all the other sources of reference material at their disposal, why <br />will they choose this one? <br />• Follow up with aggressive distribution to the Commissioners, schools, other <br />advisory boards <br />• Move away from making recommendations <br />Primary Audience: <br />• Board of County Commissioners <br />• Must be written in direct, concise, non - technical terms <br />• Focus on things they can control <br />• Maybe we should ask them? <br />• Schools and /or Environmental Educators <br />• UNC- Chapel Hill <br />• Durham Tech Orange County Campus <br />• CHCCS and OCS - Secondary level <br />• Others? <br />