Agenda 6-b - Framework for the First Annual Orange County Local Festival

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dying, and quilting. The activities are expected to include pony rides, draft horse hayride tours, a hollering contest, and a baking contest. The County will contract with musicians, vendors and demonstrators using standard contract protocols, and artists will be juried by the Orange County Arts Commission staff. The proposed programming model does not include areas or booth rentals for nonprofit advocacy or political organizations. The total expense budget for the event is expected to be approximately $50,000. These expenses include payments for entertainment and event set up, rentals, advertisements and publicity, and event signage and wayfinding. Staff expects that sufficient capacity will be available in the FY2018-19 Article 46 sales tax fund to fully support these expenses. Revenue will be generated through event sponsorships, food and beverage sales, and charges for activities such as pony and hay rides. Event sponsorships would include opportunities to sponsor specific event areas or to support the event in general. Sponsorship opportunities will follow a tiered sponsorship level model. Food and beverage sales will be generated by a local food truck rodeo and beer garden. The County will collect revenue through rental fees and/or collect a percentage of sales at the event. Up to $30,000 of revenue would be transferred to the Breeze Farm to support the incubator and its educational programming. This financial support would replace the revenue that had been generated by the Farm to Fork event. Any revenue generated in excess of $30,000 would be applied to offset the cost of producing the event. The financial model does not currently rely on a fee for general admission. FINANCIAL IMPACT: Up to $50,000 of Article 46 sales tax proceeds is expected to be proposed in the FY2018-19 Budget to support Local Fest. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goals are applicable to this item: • FOSTER A COMMUNITY CULTURE THAT REJECTS OPPRESSION AND INEQUITY The fair treatment and meaningful involvement of all people regardless of race or color; religious or philosophical beliefs; sex, gender or sexual orientation; national origin or ethnic background; age; military service; disability; and familial, residential or economic status. • ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents. RECOMMENDATION(S): The Manager recommends that the Board approve the programming and financial framework for the Local Fest Event as described in the abstract. 2