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Orange County Social Media Policy Effective September 30, 2011 Purpose Orange County has recognized the need to augment traditional communication methods with the use of social media channels. Public demand and the rapid growth of social media (aka: Web 2.0) use by other local, state and federal government entities has highlighted the usefulness of social media as an effective mode of enhancing constituent communications. The use of social media presents opportunity and risk to individual County agencies and departments, as well as the County as a whole. In general, the County supports the use of social media technology to enhance communication, collaboration and information exchange to meet business mission and goals. This document establishes the countywide social media use policies, protocols and procedures intended to mitigate associated risks from use of this technology where possible. This policy will be revised and Department social media activity shall be adjusted accordingly, in the event the County changes its direction on social media use. Definitions A. Social Media Network(s) / Site(s) — An online service or site that focuses on building social networks or social relations among people, and permits users of the site to share information, interact and communicate with each other. B. Approved Social Media Site(s) — An online service or site sponsored by the County permitting information exchange, interaction and communication between the public and the County, its Agencies and /or Departments and listed on the Social Media Policy Site Guide. Applicability This policy applies to all Orange County employees and volunteers, interns, consultants, service providers and contractors performing business on behalf of County Agencies/ Departments. Departments using social media technology shall achieve policy compliance within 30 days of the approval of this policy by the County Manager. Implementation The County Manager, or his/her designee, is responsible for facilitating the County's Social Media Policy in compliance with established Board rules and protocols. This includes the responsibility to audit Department use of social media and enforce policy compliance. Within the terms of this policy, Department Heads have authority to determine and establish social media activity at the Department program level. Policy A. Department use of social media technology shall conform to the policies, protocols and procedures contained, or referenced, herein. B. A Department's decision to embrace social media shall be a risk -based business decision approved by the Department Head and supported by a strong business case that considers the Department's mission and goals, audience, legal risks, technical capabilities and potential benefits.