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1. What are your marketing strategies? How are you reaching the public? <br />Current Fiscal Year <br />Homes sold this fiscal year: 27 <br />Homes currently under contract to close: 4 <br />Homes we know are coming up for sale during this fiscal year: 11 <br />Marketing Efforts in Calendar Year 2013 <br />Public Outreach Events: UMall, UNC Healthcare, Carol Woods, Town Govts, <br />Total reached 778 <br />General Inquiries: 196 <br />Orientation attendees 188 <br />Open Houses: 14 <br />Showings: 112 (not including showings conducted by outside realtors) <br />Group Presentations to Realtors: 3 <br />Areas of Presence and ongoing efforts <br />• Bus Ads on all Chapel Hill Transit Buses <br />• Flyers to all elementary children in districted area of home for sale--4 times last year <br />• IContact to database monthly, database includes contacts for major employers, realtors, <br />small businesses and other <br />• Flyer inserts in Chamber of Commerce Newsletter <br />• Featured Non - Profit at Chamber Business after Hours <br />• Monthly booth at UNC Healthcare in lobby <br />• Some advertising in the Daily Tar Heel <br />• Earned Media: WCHL, Chapel Hill News, <br />• More regular Realtor outreach in late 2013 <br />• Website for Homes for Sale <br />• Direct Mail Piece (Legion Road) <br />• Individual or Small Group reach out to community "influencers" <br />• Website links on local government websites <br />• Downtown Partnership website link and newsletter advertising <br />• UNC Healthcare Intranet <br />• Staff participates in the following networks: NC Association of Fundraising <br />Professionals, Greater Chapel Hill Association of Realtors, Chapel Hill Carrboro <br />Chamber of Commerce Board of Directors, Business After Hours, Town of Chapel Hill <br />Affordable Housing Groups <br />• Flyers regularly posted at Chapel Hill Public Library, Arts Center, Whole Foods, Weaver <br />Street Market, Chamber office, Various Town of Carrboro and Chapel Hill Departments <br />• OWASA employee outreach <br />• Triangle Multiple Listing Service, which feeds to multiple online databases <br />3 <br />