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ECONOMIC DEVELOPMENT ADVISORY BOARD January 11, 2016 Breadmen's Restaurant Chapel Hill, NC 27516 MINUTES Advisory Members Present: D.R. Bryan, Delores Bailey, Nicholas Thomas, Jim Kitchen, Ron Keizer, Mark O'Neal, James Watts, Nitan Khanna Orange County Staff: Steve Brantley, Yvonne Scarlett, Amanda Garner, Mike Ortosky, Tina Love Call to Order: Chair D.R. Bryan requested to have time with the members of the Orange County Economic Development Advisory Board members with no staff from the Orange County Economic Development office present. Members met for approximately 25 minutes before staff joined the members and the official meeting began. D.R. Bryan called the meeting to order and thanked Steve for allowing the members to have a discussion prior to the meeting. Introductions were made around the table for the new member, Nitan Khanna. Approval of Minutes for November 9, 2015 meeting: MOTION by Delores Bailey to approve minutes; seconded by Mark O'Neal. Minutes were approved by consensus. New Business: • Suggestions for Possible Projects for Orange County Economic Development's Advisory Board — Steve Brantley • Marketing — Direction for Orange County Branding, Collateral Materials • State of North Carolina's "Certified Site" program regarding a property in our Buckhorn Economic Development District (EDD) • Orange County Economic Development's budget & key focus areas for 2016 • Other topics of interest to Board members Steve discussed Site Certification and having members visiting sites to give opinions about what to put on those sites, and, potential obstacles on sites that would prevent it from attracting businesses. These potential obstacles include rural land with housing etc. D.R. Bryan shared that the Board discussed researching an analysis based upon the Strengths, Weaknesses, Opportunities and Threats (SWOT) model. Ron Keizer feels there should be a competitive strategic analysis completed, to determine what is Orange County good at, what are the weak areas, look at what is going on in the general economy - what is going on in the state, and then develop a strategy about what direction we should pursue based on those issues.