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DocuSign Envelope ID:6CF1 E40B-425F-4576-929B-95D36E51572B <br /> iii) The Basic Services will be performed by the Provider in accordance with the <br /> following schedule: (Insert task list and milestone dates) <br /> Task Milestone Date <br /> 1. Begin Research and Analysis- Throughout 2017 <br /> 2. Develop/Execute Social Segmentation Plan - Throughout 2017/June 30, 2018 <br /> 3. Develop/Execute Social Media Strategy— Throughout 2017/June 30, 2018 <br /> 4. Create Digital/Social Ad Strategy—Throughout 2017/June 30, 2018 <br /> 5. Identify Chapel Hill/Orange County Influencer Advocates and Engagement— <br /> Throughout 2017/June 30, 2018 <br /> 6. Initiate Social Listening & Monitoring Protocol— Throughout 2017/June 30, 2018 <br /> 7. Develop Print Ad Strategy— Throughout 2017/June 30, 2018 <br /> 8. Tentpole Campaign Planning/PR support— Throughout 2017/June 30, 2018 <br /> iv) Should County reasonably determine that Provider has not met the Milestone <br /> Dates established in Section 3(a)(ii), County shall notify Provider of the failure to <br /> meet the Milestone Date. The County, at its discretion may provide the Provider <br /> seven (7) days to cure the breach. County may withhold the accompanying <br /> payment relating to the breach without penalty until such time as Provider cures <br /> the breach. In the alternative, upon Provider's failure to meet any Milestone Date <br /> the County may modify the Milestone Date schedule. Should Provider or its <br /> representatives fail to cure the breach within seven (7) days, or fail to reasonably <br /> agree to such modified schedule, County may immediately terminate this <br /> Agreement in writing, without penalty or incurring further obligation to Provider. <br /> This section shall not be interpreted to limit the definition of breach to the failure <br /> to meet Milestone Dates. <br /> 4. Duration of Services <br /> a. Term. The term of this Agreement shall be from October 1, 2017 to June 30, 2018. <br /> b. Scheduling of Services <br /> i) The Provider shall schedule and perform its activities in a timely manner so as to <br /> meet the Milestone Dates listed in Section 3. <br /> ii) Should the County determine that the Provider is behind schedule, it may require <br /> the Provider to expedite and accelerate its efforts, including providing additional <br /> resources and working overtime, as necessary, to perform its services in <br /> accordance with the approved project schedule at no additional cost to the <br /> County. <br /> iii) The Commencement Date for the Provider's Basic Services shall be October 1, <br /> 2017. <br /> Revised 2/17 3 <br />