2017-648-E VB - FleishmanHillard, Inc. - advertising agency to promote tourism

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DocuSign Envelope ID:6CF1 E40B-425F-4576-929B-95D36E51572B Exhibit 1 Scope of services/Octoberl, 2017-June 30, 2018: $226,000 $8,000 October data analysis internally and externally $84,000 October-June monthly retainer @$8,000 monthly • Retainer is agreement between FH and Chapel Hill/Orange County Visitors Bureau to work together over a longer period of time on more than just one project. It reserves a set amount of the agency's time for a set rate.The scope of services as part of the retainer is detailed below. • Additionally, $4,000 will be used for travel and related out of pocket expenses for research, including quarterly meetings with team and attendance by one employee at Annual 360 Travel Conference (formerly known as Governors Conference on Tourism). $100,000 November 2017-June 2018: ($12,400 monthly for paid digital campaign and strategy as outlined below): $34,000 production of creative. $226,000 for October 2017-June 2018 contract. Scope of Services under agreement; • Develop/Execute Social (market and geographic) Segmentation Plan—Throughout 2017/June 30, 2018 • Develop/Execute Social Media Strategy—Throughout 2017/June 30, 2018 • Create Digital/Social Ad Strategy—Throughout 2017/June 30,2018 • Identify Chapel Hill/Orange County Influencer Advocates and Engagement—Throughout 2017/June 30, 2018 • Initiate Social Listening& Monitoring Protocol (correct responses posted on social media forums)—Throughout 2017/June 30, 2018 • Tentpole Campaign Planning/PR support*—Throughout 2017/June 30, 2018 (The tentpole refers to the pinnacle of buzz generated before and after an event as highlighted by a curve on a graph which looks similar in shape to a circus tent). • Public relations services include support of Director of Communications as needed and agreed upon. 7 64,0" 644.4, No Gum k '°+w 0^'I_4 �!