|
y~
<br />Page 2 of 3 Kathleen Yarbrough
<br />negotiation and selection. Mentored marketing new hires. Developed full line of sales
<br />tools and collateral supporting identity, product, and service marketing objectives, Also
<br />responsible for developing proposals, project management tools, and client deliverables.
<br />Developed positioning, risk assessment, and decision support tools and analyses.
<br />Served as product marketing manager for proprietary software. Copy editor and
<br />contributing writer for AvaNews client newsletter (100K circulation).. Published in
<br />Autodesk A and Tooling and Production magazines,
<br />1995 - 1996 -Cadalyst Resources, Des Moines, IA:
<br />Served as Technical Writer and Marketing Lead for consulting, software development,
<br />and technical education services, Strategic Alliance Manager for IA/NE Sun
<br />Microsystems Education Center. Also responsible for documenting custom applications
<br />and marketing automated ECO management software.. Developed marketing and press
<br />campaigns resulting in 200% ROI and industry press recognition (Designfax Five-Star
<br />Product of the Month and others).. Moved to NECAD, Inc,, now known as Avatech
<br />Solutions, upon its asset purchase of Cadalyst,
<br />1994 - 1995: GP Solutins, Des Moines, IA: Technical Writer:
<br />Contracted to develop and produce GPMate Maintenance Management System Users
<br />Guide and introductory classroom materials,
<br />1993 - 1994: Donnelly and Associates, Attorneys at Law, Dallas, TX;
<br />Responsible for assisting principle with development and execution of business and
<br />marketing plans associated with firm's inter-American trade corridor activities.
<br />Responsible for assisting with recruitment of private sector alliances.. Served as Business
<br />Horizons magazine editorial contributor.
<br />1989 - 1992: Intergraph Corp. Huntsville, AL
<br />Responsible for presentation and event marketing for Fortune 200 company's Mapping
<br />Sciences division supporting 1 f>0+ direct, global sales force, Vertical markets included
<br />Map Scanning, Map Publishing, GIS, Image Processing, Photogrammetry, and
<br />Civil/Survey Mapping.. Developed Presentation Marketing Program for North American
<br />regional and field offices, Personally planned and supervised events throughout the US,
<br />Canada, and northern Europe.
<br />1987 - 1989: As Technical Marketing Writer, responsible far developing global marketing
<br />collateral and sales tools launching and furthering Civil and Structural Engineering
<br />product lines. Produced and wrote company's first video directly responsible for
<br />generating revenue. Received Society of Technical Communications (STC) award for
<br />promotional brochures. Received regional advertising federation CADDY) award for
<br />promotional video.
<br />1986 - 1987: Guardian Life Insurance Company of America, Weston Agency, Huntsville,
<br />AL: Agent:
<br />Responsible for growing small business market for individual and employee benefit
<br />services including insurance-based asset preservation, buy-sell, and key employee
<br />plans.
<br />1984 - 1986: TOPS Temporary, Huntsville, AL, Secretary:
<br />Assigned to SAIC's Engineering and Software Sciences Group to assist management,
<br />technical, and administrative staff in production of proposals, reports, and deliverables,
<br />
|