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<br />Chapel
<br />Hill Herald
<br />June 3,
<br />1991
<br />Page 1
<br />of 2
<br />Simply Delicious President
<br />Total said, citing Simply Deli-
<br />Born and raised in Durham,
<br />CEDAR GROVE Move
<br />John Troy, also known as
<br />cious' all- natural ingredients,
<br />Troy entered the business
<br />.—
<br />Ward Baldour, struck a deal
<br />fresh flavorings: packaging
<br />world while in his 20s when
<br />over, Paul--Newman, and
<br />for Wizard Bal-
<br />.•
<br />at the expo with an importer
<br />and even the recycled -paper
<br />he started a stereo company.
<br />make room
<br />from England to distribute his
<br />label.
<br />After some success, he let[ the
<br />dour.
<br />Most people have probably
<br />a
<br />ed
<br />company
<br />'L
<br />heard about the salad dressing
<br />Kingdom dom and Europe. Deals
<br />b p
<br />with a Canadian importer and
<br />Wizard's aldron Ltd.ainha
<br />building in front of Troy's
<br />neylnofsintros to,tind
<br />y p
<br />out what it was all about" in
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<br />Tne Gwµ-� Wtl Mrrukl /Muald Muar�
<br />John Troy, alias Wizard Baldour, and his 'un- dressings' are stiff competition for Newman's Own
<br />'Wizard's lun-dressmg ' makes splash
<br />Simply Delicious salad toppings capture European market
<br />By BLAKE DICKINSON
<br />sition.
<br />niche along so many lines,"
<br />thing simple."
<br />Tne Chapel Mdl Maid
<br />Simply Delicious President
<br />Total said, citing Simply Deli-
<br />Born and raised in Durham,
<br />CEDAR GROVE Move
<br />John Troy, also known as
<br />cious' all- natural ingredients,
<br />Troy entered the business
<br />.—
<br />Ward Baldour, struck a deal
<br />fresh flavorings: packaging
<br />world while in his 20s when
<br />over, Paul--Newman, and
<br />for Wizard Bal-
<br />.•
<br />at the expo with an importer
<br />and even the recycled -paper
<br />he started a stereo company.
<br />make room
<br />from England to distribute his
<br />label.
<br />After some success, he let[ the
<br />dour.
<br />Most people have probably
<br />a
<br />ed
<br />company
<br />ction.
<br />heard about the salad dressing
<br />Kingdom dom and Europe. Deals
<br />b p
<br />with a Canadian importer and
<br />Wizard's aldron Ltd.ainha
<br />building in front of Troy's
<br />neylnofsintros to,tind
<br />y p
<br />out what it was all about" in
<br />concocted by the blue -eyed
<br />distributor and the Safeway
<br />trailer in October 1989. He
<br />his late 20s and early 30s.
<br />movie actor. But what about
<br />the Simply Delicious dressings
<br />Canada supermarket chain
<br />said work will begin in a few
<br />"I was an overaged hippie,
<br />'Troy
<br />followed.
<br />days to double the size of the
<br />so to speak," said. He de-
<br />nade at The Wizard's Caldron
<br />"I cannot express in signifi-
<br />2,000 - square -foot plant, which
<br />pounced materialism and
<br />plant in Cedar Grove?
<br />cant enough terms the impact
<br />also makes a line of soy sauc-
<br />studied different religions as
<br />Already sold in Harris Tee-
<br />they've had on this market,"
<br />es and Wizard products.
<br />did many young people in the
<br />ter Stores across the South-
<br />said Ruben Total, the state
<br />"It's going real well," Troy
<br />late '60s and early '70s. "In
<br />east, and in supermarket
<br />chains and'specialty stores in
<br />Department of Agriculture's
<br />said of his recent successes.
<br />the process, I became a veg-
<br />the Northeast, California and
<br />international trade specialist.
<br />After grossing, about $250,000
<br />etarian, as a lot of people did
<br />the Southwest, the line of six
<br />"It was just phenomenal to
<br />in 1990, he said he expects at
<br />in that period."
<br />dressings made an interna-
<br />see the people and their reac-
<br />least $1 million in sales this
<br />"R's
<br />That's also about the time
<br />tiou it splash in April at Lon-
<br />tions.
<br />"Their
<br />year. making sense, it's
<br />don's International Food Expo-
<br />product gilled a
<br />profitable. I'm keeping every-
<br />
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