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+R' <br />i <br />1988 BOND EDUCATION CAMPAIGN <br />To educate the voters of Orange County on the $30 million bond <br />referendum that was scheduled in November 1988, the Board of County <br />Commissioners adopted a public education program in July 1988 for <br />the bond referendum. <br />The first step in this campaign was to appoint a bond <br />committee. This ten member committee was comprised of respected <br />community leaders and representatives of various segments of the <br />community. The charge to this committee was to: <br />Inform citizens of needs which prompted the bond <br />referendum and costs associated with its passage. <br />Develop a network of community resources to properly <br />educate the public about the bond referendum. <br />This committee took the lead in promoting passage of the <br />referendum and was highly successful in raising funds used for <br />promotional visual aids, brochures, and advertisements. <br />This committee developed the theme of the campaign, the <br />educational and promotional elements and developed a slide show, <br />pamphlets, voter registration campaign, advertisement strategies, <br />etc. This committee also developed subcommittees drawing in <br />additional expertise and manpower in order to promote the bond <br />issue. <br />A speakers bureau was formed which reached many civic and <br />or /religious groups in the County. The speakers were members of <br />the promotional committee, County Commissioners and School Board <br />members. County staff was made available to provide answers to <br />technical questions at each of the speaking engagements. This <br />bureau made over thirty formal presentations to various community <br />organizations. As part of the presentation, a slide show was <br />developed. This slide show explained the need for the referendum <br />using visual illustrations of existing facilities, student <br />population projections, and other graphics which illustrated need <br />for capital improvements. The slide show also addressed the tax <br />rate impact of the bond issue on the average citizen. <br />A list of the members of the steering committee is attached to <br />this report. <br />