Agenda - 03-06-1991 - Laserfiche WebLink

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5.6 5.7 5.8 5.9 5.10 5.11 5.I2 Mem hi Travel Pr am Pro - active solicitation of desirable group and association business via membership in key trade groups, such as NC Travel and Tourism Council, Triangle hotel and restaurant associations, NC Association of Convention and Visitor Bureaus (NCACVB), US Association of Convention and Visitor Bureaus, and others. Establishment of a central facility and contact person would facilitate our ability to piggyback state mailings to prospects and participate in cooperative trade show booths and match grant ad and PR funds from the state. It also enables Orange County to be a "player" in the development of compatible business with a resource bank of experienced professionals nation and state wide. Press /Marketing Kit A coordinated and complete marketing kit is necessary for travel writers, meeting organizers and unifying the facts and figures from which the area is "sold" to prospective visitor groups. This is different from the mass produced overall brochure which would be available locally for use by the Chambers, Downtown Commission, UNC Welcome Center, hotels and motels, and state welcome centers. Information Hot - lines: • Hotel Hot -line for ease of booking groups and coordinating efforts. • Visitor Hot -line toll-free number for updated visitor information. • CINET Hot -line national hot -line access for prospects looking to set up meetings and conferences making inquiries through the US Conventions and Visitors Bureau hot -line. Tour Packages Packaging of Christmas historic tours, concerts, Christmas parades, shopping and sightseeing with tour operators and with sponsoring organizations, travel agencies, hotels and airlines. An example is "Christmas in Orange County" theme, booking Orange County rooms with Messiah tickets, P1ayMaker's Nutcracker, and local area attractions. LWC Tray el and T un �gM 6-D ..Ay October Blitz to Neighboring Sto Participation in joint marketing activities for the state marketing theme with literature and manpower. Used for speaker engagements and group use, featuring county attractions and history to be produced with copies available for purchase by local organization and individuals /tourists. (This project could be an opportunity for corporate sponsorship.) VIP Ho §t Prggram and Convention Services Coordination of hosting any dignitaries that require special itinerary, arrangements, airport pick -up, welcome gifts or entertaining in conjunction with special requests from town, UNC, or area organizations. - #iandliag all arrangements, transport and coordinating details.