Orange County NC Website
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A permanently funded Orange County Visitor Development Authority would develop programs to: <br />• attract new visitors, as well as <br />• service existing visitors and visitor programs. <br />This will be achieved with existing organization visitor service staff and through newly appointed <br />professional management. The Authority would coordinate existing programs, provide comprehensive <br />and aggressive marketing organization and serve as a central point of contact for visitor service <br />information with a centrally located staff and facility. Its three most critical roles would be: <br />• external marketing, <br />• development of coordinated marketing materials, and <br />• establishing county needs with a single authoritative voice via improved marketing and <br />communications. <br />PROPOSED PROGRAMS AND LITERATURE <br />A coordinated marketing program would include: <br />5.1 County Visitor Quide <br />Including hotels, country inns, motels, restaurants, attractions, retail outlets, etc. and county <br />map with highlights. <br />5? Meeting Planners Guide <br />With a services directory, meeting space information, usages /inventory of UNC meeting spaces. <br />5.3 Motorcoach Guide <br />With developed itineraries and packages for Orange County including representation at trade <br />shows to solicit business. <br />5.4 Cgntralized Marketine FacilitylStaff <br />Coordinated inventory county -wide, using existing and new staff. One central point of contact <br />for organizers for press conferences, mayor appearances, accommodations, area tours, customized <br />agendas, facilities information, advertising and public relations activities. <br />5.5 Calendar of Events <br />A monthly or quarterly calendar to serve all county organizations and eliminate the overlap of <br />events, hotel bookings and to spread business over the year for more economic impact and berte: <br />servicing of visitors. <br />