Agenda - 01-22-1991 - Laserfiche WebLink

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The ArtsCenter Draft Business Plan Proposal 1. We Arn c_.ir,ror:~ y, nearinq the and o4 o_ir_. r°rit•_�nd .L_- �.mpaign and will be h�olb:ing ThaRi-� ��'�� q}_.t _..n l5 November 199 l tI- �uqh ti7E _ d r the-projected 5 -- - z m p a i ;� n i �a �,� f� :� �^ i n :, i! -� � 0', New Friends, it did generate more New Friends than an',: other: - ampalgn has and will generate 500 New Friends over the course of the fiscal vear. A,-Lord:inq to the tentative budget Published in -the Management plant the New Friends goal for the entire fiscal year is 5c:!i_i. We are also Considering adding a choice for Friend_ of the ArtsCenter to become .a Friend of their- Particular tart form. For example, it a Friend donate_' $75.1=0. fifty will g0 to the General Friends Campaign and the remaining twenty- fi.•.e will gc to support the art of choice. The donor will then be named as a Friend of The Art Center as well as a "Friend of the Theatre ". 2. We are in the process of launching a Business Campaign, the object of which is to generate .large donations from the corporate and small baiiness areas. The plan is to offer large businesses particular~ benefits of The Art_,Centear in return for a specified donation amount. The campaign is in the development Process now and it is hoped to be announced on Friday, 16 November 1990. The campaign will be promoted intensively for one month and then become an ongoing fundraising t6ol. 7.' Sponsorships .as mentioned in some of the above sections will become an important part of the total fundraising campaign. Although they Will be gyenerally handled through the sales officer they will not be excluded from the fundraising offerings. 4. We also intend to approach various local organizations such as hotary Civitan, Kiwani w.,, Jr, League, fore help with promotiohi and distributions. MOM 21