Orange County NC Website
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5.6 <br />5.7 <br />5.8 <br />5.9 <br />5.10 <br />5.11 <br />5.12 <br />Membership/Travel Pro am <br />Pro -active solicitation of desirable group and association business via membership in key trade <br />groups, such as NC Travel and Tourism Council, Triangle hotel and restaurant associations, NC <br />Association of Convention and Visitor Bureaus (NCACVB), US Association of Convention and <br />Visitor Bureaus, and others. Establishment of a central facility and contact person would <br />facilitate our ability to piggyback state mailings to prospects and participate in cooperative <br />trade show booths and match grant ad and PR funds from the state. It also enables Orange <br />County to be a "player" in the development of compatible business with a resource bank of <br />experienced professionals nation and state wide. <br />Press/Marketiniz Kit <br />A coordinated and complete marketing kit is necessary for travel writers, meeting organizers <br />and unifying the facts and figures from which the area is "sold" to prospective visitor groups. <br />This is different from the mass produced overall brochure which would be available locally for <br />use by the Chambers, Downtown Commission, UNC Welcome Center, hotels and motels, and <br />state welcome centers. <br />Information Hot - lines: <br />• Hotel Hot -line for ease of booking groups and coordinating efforts. <br />• Visitor Hot -line toll-free number for updated visitor information. <br />• CINET Hot -line national hot -line access for prospects looking to set up <br />meetings and conferences making inquiries through the <br />US Conventions and Visitors Bureau hot -line. <br />Tour Packages <br />Packaging of Christmas historic tours, concerts, Christmas parades, shopping and sightseeing <br />with tour operators and with sponsoring organizations, travel agencies, hotels and airlines. <br />An example is "Christmas in Orange County" theme, booking Orange County rooms with <br />Messiah tickets, PlayMaker's Nutcracker, and local area attractions. <br />NC Travel and Tourism 6-Day October Blitz to Neighboring States <br />Participation in joint marketing activities for the state marketing theme with literature and <br />manpower. <br />Destination Video <br />Used for speaker engagements and group use, featuring county attractions and history to be <br />produced with copies available for purchase by local organization and individuals /tourists. <br />(This project could be an opportunity for corporate sponsorship.) <br />VIP Host Pro am and Convention Services <br />Coordination of hosting any dignitaries that require special itinerary, arrangements, airport <br />pick -up, welcome gifts or entertaining in conjunction with special requests from town, UNC, or <br />area organizations. all arrangements, transport and aamdkhahiag details. <br />C 00 2 L11`^►n �� <br />15 <br />