Agenda - 12-18-1990 - Laserfiche WebLink

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z4 � RP D R IN R RAM I RA E A permanently funded Orange County Visitor Development Authority would develop programs to: • attract new visitors, as well as • service existing visitors and visitor programs. This will be achieved with existing organization visitor service staff and through newly appointed professional management. The Authority would coordinate existing programs, provide comprehensive and aggressive marketing organization and serve as a central point of contact for visitor service information with a centrally located staff and facility. Its three most critical roles would be: • external marketing, • development of coordinated marketing materials, and • establishing county needs with a single authoritative voice via improved marketing and communications. PROPOSED PROGRAMS AND LITERATURE A coordinated marketing program would include. 5.1 County Visitor Guide Including hotels, country inns, motels, restaurants, attractions, retail outlets, etc. and county map with highlights. 5.2 hj(12ting Planners Guide With a services directory, meeting space information, usages /inventory of UNC meeting spaces. 5.3 Motorcoach Guide With developed itineraries and packages for Orange County including representation at trade shows to solicit business. 5.4 Centralized rketing Facility/Staff Coordinated inventory county-wide, using.existing and new staff. One central point of contact for organizers for press conferences, mayor appearances, accommodations, area tours, customized agendas, facilities information, advertising and public relations activities. 5.5 Calendar of Events A monthly or quarterly calendar to serve all county organizations and eliminate the overlap of events, hotel bookings and to spread business over the year for more economic impact and better servicing of visitors. N1