Agenda - 12-18-1990 - Laserfiche WebLink

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NK 2 MISSIOriSTAIEMENT An Orange County Visitor Development Authority would be a county -wide, not - for - profit, umbrella organization formed by local government and the visitor industry to attract and serve visitors to Orange County. It will enhance and promote the social, cultural, and economic benefits of visitors to Orange County, including increased county revenue, new jobs, and a better quality of life. • Generate positive awareness of Orange County as a destination for pleasure and business visitors. • Stimulate interest and desire in groups and individuals to visit Orange County. • Increase the extent and length of stay of visitors to Orange County. • Provide a liaison between visitors and the facilities, services, events, activities, agencies and organizations that serve and satisfy them. • Develop market research and target descriptions of existing and prospective visitors to guide and measure new marketing activities for the Orange County visitor industry. • Generate positive community awareness of Orange County visitors and provide opportunities for county -wide support and participation. • Provide a vehicle to merge resources from private business, government agencies, non - profit organizations and individuals into a cohesive, county -wide effort to market Orange County as a visitor destination. 4 REL&IED VTSMQR.EACTS • Chapel Hill dedicates approximately $I7,500 or 7% of its hotel -motel occupancy tax to visitor services. The average across the state is 50 - 100%. An average of $250,000 is collected annually from this tax. Where it is directly reinvested in visitor services/ tourism, the economic impact is five dollars generated for every dollar invested. • $7.8 million will be spent in Orange County by the end of July 1991 by visitors for events of the NCHAA and the Junior Olympics in track. • If every visitor for home college football games stayed an extra night or spent another $47, it would generate over $200,000 in occupancy and sales taxes. • Over 35,000 prospective undergraduate and graduate students visit UNC each year. Most cluster their visits around several schools in the area and travel with friends and parents. • The Chapel Hill- Carrboro and Hillsborough Chambers of Commerce average 3,000 visitor information requests per month. • There are approximately 12 million visitors to Orange County annually generating $72 million in sales revenues.