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real <br />46) (ATIMM <br />The following programs, interim and long -term funding recommendations, mission statement and budget <br />model are the result of many hours of work by the marketing, research and funding committees of the <br />Orange County Visitor Task Force since August 1, 1990. <br />These recommendations will best serve the diverse needs of Orange County's visitor industry and <br />provide for enhanced revenues through the broadening of the county tax base. Additionally, these <br />recommendations have taken into consideration the existing staff and budgets of organizations currently <br />providing visitor services. In this respect, this proposal has been designed to enhance, not duplicate, <br />effective ongoing visitor efforts. <br />The primary mission of an Orange County Visitor Development Authority would be to attract <br />additional compatible visitor business and provide an organized, central "voice" for the visitor <br />industry for more cost -efficient and impactful marketing of the county externally and locally with <br />county organizations and residents. Cooperative marketing of the county's attractions and <br />accommodations and improved internal public relations within the hospitality industry are vital to <br />successful economic impact with regard to visitor services. <br />This program will be the basis of a strategic plan for a series of public forums and for formal <br />presentations to elected officials at a county and municipal level. <br />Sharon Finch <br />Chair Orange County Visitor Task Force <br />Mike Fales <br />Chair, Marketing Committee <br />R. Bruce Holsten <br />Chair, Finance Committee <br />Ed Rehkopf <br />Chair, Research Committee <br />