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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: September 19, 2017 <br /> Action Agenda <br /> Item No. 8-e <br /> SUBJECT: Orange Public Transportation (OPT) Mid-day Connector Route Fee Waiver for <br /> "Try Transit" Campaign <br /> DEPARTMENT: Health: Healthy <br /> Carolinians/Access <br /> Subcommittee <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> Donna King, 245-2449 <br /> PURPOSE: To approve the waiver of all rider fees for OPT's Mid-day Connector Route during <br /> the week of October 23 through 28, 2017 in support of the "Try Transit" Campaign led by the <br /> Healthy Carolinians' Access Committee. <br /> BACKGROUND: The Healthy Carolinians' Access Committee, in collaboration with Department <br /> on Aging, OPT , Chapel Hill Transit, and GoTriangle, is spearheading a "Try Transit" Campaign <br /> aimed at encouraging medical and human services agencies to pilot or adopt transportation <br /> access improvement activities or practices within their organization. <br /> Providers can attend a Transportation Academy and learn how the various transportation <br /> providers operate within the County and how best to connect their clients to the appropriate <br /> service. Academy participants will complete their training by actually riding public transit. <br /> After attending the Academy, Campaign partners will promote the use of public transit during the <br /> week of October 23 through 28, 2017; through social media, information tables or riding along <br /> with those trying transit for the first time. It is proposed that the Board waive rider fees during <br /> that week in an effort to support this effort to encourage people to try public transit. If approved, <br /> fees for only the OPT Mid-day Connector Route would be waived during the designated week. <br /> Participating organizations will receive technical support and materials to establish a <br /> Transportation kiosk within their organization (i.e., Large route map(s), literature holder for <br /> maps, forms, and contact/resources). <br /> The campaign concept was well received, when presented by Peter Murphy, at the August 16, <br /> 2017 Orange Unified Transportation Board meeting. The Access subcommittee hopes this small <br /> pilot campaign will serve as a catalyst for future transit education and awareness activities. <br />