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Implementation Timeline 13 <br /> SHORT-TERM (WITHIN 1 YEAR) NOTES <br /> Signage Design and Placement at Multiple Promote slogan, draw attention to campaign; <br /> Entry Points in County approx. $450 per sign, 5-25 signs <br /> Bumper Stickers/Magnets $200 for 500 bumper stickers <br /> Posters and flyers $200 for 200 11 x 17 posters; $700 for 7000 <br /> flyers <br /> Website Development staff <br /> Show support for all road users in rural areas; <br /> Partner with CommunityWatch to add Signage $15/sign for 50-100 signs <br /> in Rural Neighborhoods May be placed on private or county property <br /> Yard Signs ($15 per sign) without the restrictions of NCDOT <br /> Social Media - Kickoff <br /> Launch Campaign Kickoff–Signs, Contests, $2000 for materials and ads; $600 for <br /> Ads prizes <br /> Convene Implementation Committee <br /> ONGOING POST-LAUNCH ACTIVITIES NOTES <br /> School Outreach Apps/Programs Utilize Peachjar or school newsletters, PTAs, <br /> etc. <br /> Safety Message to listservs Utilize local governments and advocacy <br /> groups, riding clubs, rural listservs; have links <br /> OC Bicycle Website Safety Message from other websites to OC site <br /> Social Media (Facebook Event page) Use to announce events <br /> Tabling at Community Events <br /> Coordination with Transportation Demand <br /> Management Professionals at the Local, <br /> County, and University levels <br /> News/Media Engagement Invite media to any events held <br /> Best Safety Video Contest Invite public to create; offer prizes <br /> Real-Time EMT Incident Reporting $5000 in system development <br /> Bike Counts, Data Collection $5000-15,000, depending on method <br /> Crash Reporting Enhancements <br /> LATER-TERM NOTES <br /> Utility Bill Inserts <br /> Bike Rodeo for Kids <br /> Radio/TV Spots <br /> PSAs on Respect among road users <br /> Evaluation <br />