Agenda - 02-21-2017 - 6-a - Minutes

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29 1 the bond and he is hoping that in a year they will be able to point to 100-150 housing units that 2 were built as a result. It helps them to hold themselves accountable, and helps the community to 3 hold them accountable, to have some of those types of goals that one can really see if they did 4 it or not. Or they said they would build 100, but we built 75. They can tell people that they have 5 the most innovative environmental policies in the state, but it is better if they can show people 6 the reservoir that exists as a result of those policies, or the parks, or a map with all the land that 7 has been preserved forever. 8 9 Commissioner Jacobs said that some programs provide tangible outcomes better than others. 10 The Lands Legacy program provides a report every two years. He said he does not know that 11 they do anything like that with Agriculture or the Tax Office. He said revaluation is coming. The 12 more they can show how the tax process is open to scrutiny and how it is helping people — 13 accepting late filers under the Homestead exemption, for example, or how they work with 14 people on Use Value --the better it will be. People aren't always going to read a report, so they 15 need to consider other things. 16 17 Commissioner Jacobs said maybe Chair Dorosin's earlier idea about having an "Orange First" 18 moment at the start of each meeting would be helpful. They can have a featured County service 19 each week: how they help you. They don't really explain to anybody what they are doing in 20 economic development; Morinaga is already four years ago. What are they doing now? They 21 can talk about how they are helping small businesses, or putting the small business directory on 22 line. Maybe they can ask senior staff to think about which services to highlight over the course 23 of the coming year: They should be able to cover every department in 50 meetings, 25 of which 24 are regularly scheduled. "What are they doing this year that is new or better than what they had 25 done before?" 26 27 Commissioner Burroughs agreed. They could do something very short at the start of their 28 meetings, and accompany it with a ready-made press release or visual for the media and public 29 to run with, so the outreach is ready to roll. 30 31 Commissioner Jacobs suggested a link. 32 33 Commissioner Burroughs said at least the people in the meeting room will have heard it and 34 they could target the content to the people they think will be attending given what is on the 35 agenda for the night. They can package it so it will be amplified beyond what Chair Dorosin says 36 in that short message. 37 38 Commissioner Marcoplos asked what the most successful communication efforts have been in 39 the past year. 40 41 Commissioner Rich said she was extremely impressed how well County residents were 42 organized to talk about guns. The message got out quickly, and there was overflow attendance. 43 They see this with the schools every year at budget time, but this was not as predictable an 44 agenda item, it was off the cuff, and she was impressed with how it worked. They can learn from 45 it: you can get the word out there. They just have to figure out how. 46 47 Commissioner Burroughs said that passion plays a factor in how responsive the public will be to 48 an issue or a message. 49 50 Bonnie Hammersley said consistent communication is important. They have an opportunity now 51 to put together a communications strategy. They are always going to have things that don't 29