Agenda - 06-13-2006-5l - Laserfiche WebLink

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~~ ATTACHMENT F GUIDELINES FOR USING HWTFC LOGO & NAME The HWTFC logo and name are important parts of your written, visual, and verbal communications with your tazget group. They are also crucial elements when communicating with the lazger community, the region, governmental organizations, and mass media, It is critical that the public recognizes HWTFC as the fmiding source for the good work you are doing in your communities. The logo, both graphic image and text, aze strong visual cues to the public that: a) build awareness that this is astate-wide initiative, b) create name familiazity for HWTFC, and c) allow public and legislators to see where and how Commission dollars are being used. Verbally employing the name "North Carolina Health mad Welhaess Ti•rast Farad Cauaamission" during press interviews, at public events, and in meetings ensures that other writers, especially the press, will incorporate the name in their publications. Logo The HWTFC logo cannot be altered with the exception of being reproduced in blacldwhite/and grey tones on a black and white document.. Otherwise, the text, font, colors, and graphic image must be used as provided by the HWTFC. I)o not divide the text portion of the logo from the graphic portion. The logo can be enlarged or reduced, but proportions should remain in tact. Required Placement of Logo Place the FIWTFC logo on the front lower corner of one-sided printed materials and on the back lower comer of two-sided printed material. Required Use of Logo The logo must be used on all publications that are being used specifically for work being funded by HWTFC. This applies especially to media developed with Conunission dollars, It also applies to existing materials that grantees use for this grant project. Add the HWTFC logo when reprinting/reproducing materials. Examples of Media Required to Show the Logo include but are not limited to: Posters, pamphlets, brochures, handouts, flyers and other announcements, invitations, videos, presentations, and published reports, Encouraged Use of Logo Press releases, event banners, giveaways (e.g., pedometers, pencils, pads, t-shirts), and letterhead for your HWTFC-funded project, Discouraged Use of Logo The HWTFC logo should not be used in any way that implies that any member of your organization is an employee of the HWTFC. Business cazds, for example, aze not an appropriate use for the logo unless they are formatted in a way that cleazly portrays HWTFC as the funding source rather than the employer. Project letterhead should likewise name HWTFC as the funding source, 34