Agenda - 06-13-2006-5l - Laserfiche WebLink

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~-a The current program has received extensive coverage tluough print, radio, and TV media. The T.R.U. prograni was awarded a monthly column in the News of Orange County which featured azticles written by youth peer educators on a variety of youth tobacco-use prevention issues. In addition to contributions to the Chapel Hill News and the Chapel Hill Herald, youth peer educators have been interviewed on local news chamiels during training events, and featured on NCCU's 90.7 spazush language radio program called "Cita Dominical". One Orange County youth was featured on the MTV Music Awards T.R,U. commercial developed by CapStrat. Additionally, the program coordinator has been asked to appear as a guest on two statewide TV programs: Univision's Enfoque Latino (Spanish) and UNC-TV's High School Assembly. Local school-based media has included articles in high school newspapers, announcements at high school sporting events, and announcements over school intercorns and television stations. All of the above mentioned media, except school newspaper advertisements, have been earned at no cost to the program. The program recently initiatied a Smoke-Free Dining Campaign that is featured on the OCHD's webpage and has distributed smoke-free decals and certificates to 20 OC restaurants, Additional paid media is proposed for the promotion and strengthening of this campaign and the school- based social norms campaign. Youth will continue to be the driving force behind the program. The program staff have taken a "youth-led, adult-assisted" approach throughout current progranunatic activities and plan on expanding the scope of youth influence in the proposed plan. More than 40 peer educators meet on a bi-weeldy basis with the program coordinator to plan prevention activities, develop and schedule educational presentations, and coordinate smoke-free advocacy efforts with local establislunents. Peer educators are also responsible for training newly recruited peer educators in attain-the-trainers model. Outcomes and Local Evaluation Plan (4,000 characters) 10% of Total Score As a condition of receiving a grant awazd, HWTFC requires that each grantee participate in a state-level outcomes study using acomputer-based activity tracking system, "indicator Progress Tracking System" (iPTS), provided by the UNGCH, Department of Family Medicine, in collaboration with the NC Tobacco Prevention and Control Branch, and funded by HWTFC. The iPTS system tracks specific program indicators to measure project progress toward meeting goals and objectives. All local evaluation efforts should be consistent with the overall evaluation outcome program, For purposes of local evaluation, you will need to determine how you measure the quality and quazrtity of your proposed teen tobacco use prevention and cessation activities. A. Outcomes: Include in your response: • Description of expected outcomes of the proposed project • Defirvtion of the long term impact of the proposed project 16