Agenda - 06-13-2006-5l - Laserfiche WebLink

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presentations, develop youth-led social norms/counter marketing activities to reduce the influence of tobacco advertising, and develop a sustainable smoke-free dining campaign. Ina 2001 Youth Risk Behavioral Survey (YRBS) of the two school systems, between 3-12% of middle school students had smoked in the last 30 days. 2005 YRBS results from one district show that the percent of middle school students smoking rase from 3% in 2001 to 6% in 2005. This reveals a need to further strengthen prevention and cessation efforts in the middle schools. In high schools, the 2001 YRBS results showed that 20-25% of high schools students had smoked in the last 30 days. 2003 and 2005 YRBS results show a 5% and 12% drop in high school smokers in bath districts, YRBS data also show that 9-17% mare high school students had never smoked a whole cigarette in 2004/2005 compared to 2001., These results reveal that county-wide prevention efforts, along with a statewide media campaign, have been effective in reducing the number of high school smokers. The 2003 YRBS also shows that the percentage of high school smokers attempting to quit in the past year dropped from 17% to 10%. This indicates a need for continued 100% tobacco free school policy enforcement through implementation of cessation programs and increased awareness of cessation resources„ The OCHD program is innovative in its ability to develop a comprehensive, best practice-guided program around a diverse group of actively involved youth peer educators, The program's peer educators are integral participants in all four focus areas: preventing youth tobacco initiation, providing youth tobacco cessation support, eliminating youth exposure to secondhand smoke, and involving and engaging diverse youth populations. The program develops extensive culturally diverse youth groups that became change agents in developing a tobacco-free Harm in the schools and community. This is done by directing efforts toward changing youth attitudes and behaviors through direct involvement and educational outreach. Activities aim to reduce the number of risk factors influencing young people to smoke and replace those risk factors with protective factors that discourage tobacco use. Expected Program Outcomes: 1) By June 2009, 2009 YRBS results will show a 7% and 5% decline in the number of OCS and CHCCS middle and high school students respectively who have smoked cigarettes in the last 30 days using 2003/2005 YRBS data as the baseline. 2) By .June 2009, 2009 YRBS results will show a 6% and 4% increase in the number of OCS and CHCCS middle and high school students respectively who have never smoked a whole cigarette using 2003/2005 YRBS data as the baseline, 3) By .June 2009, 2009 YRBS results will show a 2% increase in the number of OCS and CHCCS high school students who have attempted to quit smoking in the last 12 months using 2003/2005 YRBS data as the baseline, See Past Accomplishments attachment for project outcomes from the 2003-2006 period. See Annual Action Plan for specific goals, objectives and strategies included in the grant agreement. FINANCIAL IMPACT: The grant amount for the continuation period from July 1, 2006 through June 30, 2009 is $289,000. The one year allocation for 2006-2007 is $96,887, The 2006-2007 allocation covers the continuing salary and benefits for the Senior Public Health Educator/Project Manager that was established as a permanent full-time position when the initial grant was secured in 2003, That position was subject to funds being available to continue the position. The grant also includes operational expenses for the initiative. In addition, the grant includes funds for school signage and media presentation equipment. The financial impact to