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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: June 13, 2006 <br />Action Agenda <br />Item No. 5" I <br />SUBJECT: Community and Schools Phase III Tobacco Use Prevention and Cessation <br />Initiative Grant Acceptance <br />DEPARTMENT: Health <br />ATTACHMENT(S): <br />Past Program Accomplishments <br />Health and Wellness Trust Fund <br />Commission Grant Agreement <br />(under separate cover) <br />PUBLIC HEARING: (Y/N) No <br />INFORMATION CONTACT: <br />Rosemary L. Summers, 245-2411 <br />PURPOSE: To consider accepting Phase III fiands from the Health and Wellness Trust Fund <br />Commission in the amount of $289,000 far the continuation of the Youth Tobacco Prevention <br />Initiative known as Orange County TRU/ Tobacco.. Reality, Unfiltered. <br />BACKGROUND: The Orange County Health Department (OCHD), in partnership with Orange <br />County school districts, received a grant from the NC Health and Wellness Trust in 2003 for a <br />three year period (2003-2006) to establish a teen tobacco prevention program in both school <br />districts, The Health Department was notified earlier this spring that the reapplication for an <br />additional three year period was funded by the Trust to begin July 1, 2006, <br />The continuation proposal is to strengthen current programming on youth tobacco-use <br />prevention, cessation, and secondhand smoke eliminiation. The program will recruit and train <br />diverse high school peer educators to lead prevention education in middle and high schools, <br />and at community events. Anew media-based social norms campaign will work to further <br />denormalize tobacco use in schools. The program will enhance its advocacy with family- <br />oriented restaurants and partner with the Orange County Asthma Coalition (OCAC) on a smoke- <br />free dining campaign. These activities will lead to an increase in recent declines in youth <br />tobacco-use. <br />The Chapel Hill-Carrboro City Schools (CHCCS) and Orange County Schools (OGS) are active <br />and committed partners. The School Health Coordinators from each school system will <br />continue to act as liaisons. The OCHD program is the only program working to prevent youth <br />tobacco-use in the county, The current program has detected needs to enforce 100% tobacco <br />free school policies within both districts and plans to enhance policy communication, <br />supplement the current middle school-based health curricula with youth-driven educational <br />