Minutes - 10-20-1999 Board Mtg - Laserfiche WebLink

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SUB-COMMITTEE REPORTS Budget and Finance Committee Mr. Moses Carey reported that the year end financial report for 1998-1999 came in under budget. Mr. Moses commented that the financial reports for the current fiscal year appeared to be on track, but it was still early into the new fiscal year. Marketing Committee Mr. Creston Woods reported that the Orange County map, which is distributed by the Visitors Bureau, has been reprinted and is being distributed to all accommodations and visitor venues on request. A copy of the North Carolina advertising insert that appeared in the October 8, 1999 edition of USA Today was presented. The insert was part of a cooperative advertising program sponsored by the NC Division of Tourism, Film & Sports Development. The Visitors Bureau's listing had generated approximately 70 direct inquiries during the first week. Also, the Board was shown a copy of the "Wonderful, Whimsical Winter in Orange County" advertisement, which will appear in the November/December edition of AAA's Go Magazine. The goal of the new promotion is to generate an increase in the number of visitors to the Orange County area during the winter months, historically the lowest demand period for visitation. DIRECTOR'S REPORT Mr. Joe Blake reported that the Orange County Occupancy Market Share for September 1999 showed a decline in occupancy versus prior year. He stated that the decline in occupancy was due primarily to cancellations resulting from Hurricane Floyd. Even with occupancy down, the average daily rate (ADR) was up. It was announced that the Visitors Bureau will host a group of twelve German Tour Operators on October 31 and November 1, 1999. Ms. Linda Ekeland will be the official community host for the group, which will tour Chapel Hill and Carrboro on the 31' and Hillsborough on the morning of November 1st. The mission will conclude with a trade show and dinner in High Point on November 1'for the entire group of approximately 70 tour operators that are participating in the statewide effort. Mr. Blake reported the Pan Am bid site tour went very well. However, feedback from the bid committee requested that the Athlete Village portion of the Triangle bid be revised to include only one village instead of three separate villages as originally proposed. The bid was revised to designate North Carolina State University as the Athlete Village headquarters. As a result, the number of proposed events in Chapel Hill and Orange County had been reduced to four from eight. The official decision of the location of the Pan Am 2007 Games will be announced October 23m. 2