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MARKETING COMMITTEE <br /> Ms. Margaret Skinner reported to the board that the marketing committee had a very <br /> good "brain storming" meeting in reference to new ideas for the marketing plan. Mr. Joe <br /> Blake distributed a draft of the marketing plan for board members to review. Mr. Blake <br /> stated that the final draft with tourism data for the county and state would be sent to the <br /> board in May. Blake also stated that if anyone had questions regarding the marketing plan <br /> to contact him. The marketing plan will be put before the board in June for board <br /> approval. <br /> BUDGET AND FINANCE <br /> Mr. Moses Carey, Jr., Treasurer, reported the overall budget was in good order. Ms. <br /> Green noted the negative number in the occupancy revenue report was from the impact of <br /> the occupancy tax loss from the Carolina Inn. <br /> DIRECTOR'S REPORT <br /> Ms. Green reported to the board that Sheer and Associates has received the advertising <br /> contract through the biding process. The agency is working quickly and an initial draft of <br /> a new logo for the bureau has been submitted. The Bureau has submitted a few ideas for <br /> changes in the logo and a final draft should be forthcoming. Ms. Green stated the logo <br /> would represent the Hillsborough, Chapel Hill and Carrboro area very well. <br /> Sheer and Associates has suggested that one welcome sign be used for the interstate <br /> highways and the secondary roads instead of two signs. After a brief discussion the board <br /> was in agreement that the same sign for all highways was a good suggestion. Ms. Green <br /> will call Mr. Bill Crowther, to apprise him of this. The agency will also be doing the <br /> design and layout for the meeting planning guide as well as for the brochures, stationary, <br /> and note cards. <br /> A new visitors guide will be printed in the next fiscal year. Ms. Green asked the board <br /> their opinion on advertisement in the new visitors guide explaining that the overall look of <br /> the guide would not be "cheapened"by advertisement. The advertisement would not be <br /> ads but rather an "enhancement" of the listing in the guide. She explained the advertising <br /> would generate revenue to offset the cost of the 100,000 guides that will be printed. After <br /> discussion it was a consensus by the board that it was a good concept. Ms. Green was <br /> asked to bring a proposal on the "look" to the next board meeting. <br /> Ms. Green advised that the group tour manual, designed for the motor coach tour <br /> industry, was to be published in May by Sheer and Associates. <br />