Agenda - 05-16-2006-5j - Laserfiche WebLink

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6% City of Cuyahoga Falls, Ohio 27 B8 0 9g Analysis of Impediments to Fair Housing Choice housing seem appealing to potential home seekers. It is only common sense that a message may be sent by the race, sex, age or family status of the persons in the advertisements. It is defined that "models should be clearly definable as reasonably representing majority and minority groups... ". If models are used in photographs, drawings or other graphic techniques, they should "indicate to the general public that the housing is.... (available)_. to all without regard to race, color, religion, disability, familial status or national origin and is not for the exclusive use of one such group." However, one of the changes that has been seen since the fair housing advertising guidelines went into effect has been the decreasing number of these types of ads by REALTORS®, landlords, management companies and rental complexes. 5.1 Local Review of Advertising As part of this analysis, the Consultant reviewed the real estate and apartment print advertising placed in the Sunday real estate sections of The Akron Beacon Journal and various home and apartment guides that are distributed around the City. Every effort was made to only review those ads that directly related to the City of Cuyahoga Falls. The Fair Housing Advertising Manual was used as a guide .33 This manual is one of the various multimedia educational materials produced by the Fair Housing Council of Greater Washington. It should be noted that time constraints permitted only a limited review of local print advertising. The review found no types of discriminatory advertising and there was no advertising that was problematic in its phrasing or that would require notification. In display ads it was noted that a number of real estate companies affiliated with nationally recognized real estate firms did not show the Equal Housing Opportunity ( "EHO ") logotype or the recommended HUD wording in their advertising. While this might be considered a minor issue it can have an impact on housing choices. Home seekers who do not see the equal housing logo or wording might wonder if they will be treated fairly in their housing search. With the amount of education that real estate professionals go through they should know better There were "no- pets" ads found and while it is well within the rights of a landlord /owner to bar pets from their units, it does raise the concern of companion /service animals used by disabled individuals. The question becomes, "Will the no -pet policy include 33 Fair Housing Advertising Manual - Miller, Cassidy, Laroca & Lewin, 1996 - Guide to Compliance with Real Estate Advertising Discrimination Laws for Washington D C. Area Publishers and Advertisers