2017-521-E Finance - Hillsborough Arts Council - Outside Agency Performance Agreement

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DocuSign Envelope ID:C8F16CD1-FF19-486F-8006-57316D1FCD54 EXHIBIT A - PROVIDERS OUTSIDE AGENCY APPLICATION o Last Fridays had a season of wide reaching entertainment and new town participants. o Parlor Concerts, while maintaining 100% attendance, increased profits by 150%. o The Arts and Craft Show has been revived by the attention of three local artists who were willing to take on the responsibility of organizing it. This program is now self-funded. o The Gallery and Gift Shop increased sales by 35%, benefitting 51 local artists. With two summer interns under the Program Coordinator, the team met with similar businesses to determine the best physical layouts, marketing strategies, and point-of-sale systems. They interviewed and photographed our artists and their work to create web site presence for those who do not have one. o We expanded our Art in Education programing to include an afterschool program. Initiated by the Arts Council, partnering with the OC Family Alliance and OC Schools, is funded by a Mary Duke-Biddle Grant. The program is provided in two Title I schools in the fall and the spring and employs local artists as the instructors. The Goals for the Program Director HAC FY17-18 Priority 1: Sustain current programs • Keep up the success. The Program Director takes primary responsibility for coordinating the logistical, promotional, and volunteer support for our varied programming. Her attention to programmatic support frees the board to focus on its greater strategic focus on strengthening the impact of our local arts community. Priority 2: Expand revenue generating arts lessons and retail opportunities. • Increasing earned income is key to our goal of greater self-sustainability. We will look into the feasibility of offering art classes to the public and in the schools, including our growing group of home school families. Our intention is to meet with the schools to learn what the needs and resources are, then seek guidance with other arts organizations that have successfully instituted similar programming. We also want to hear directly from the students and propose creating a high school Student Advisory Committee to the Arts. Its role would be to provide input directly to the HAC board of directors, as well be a model of civic engagement. • Adding technology with point-of-sale hardware and software. This will enable our volunteers to use their time more efficiently and prepare the organization to expand into earned income programing. For example, this tracking system will enable new arts education programming through art classes taught by local artists. We continually work on enhancing our gallery sales system as well. Priority 3: Use the 30th anniversary to rebrand HAC and strengthen our development efforts • Rebranding to coincide with our 30th year anniversary this year will bring about a new awareness of the richness of art Hillsborough and the surrounding area has to offer its citizens and the tourists we host. Marketing through photos and videos will show how the HAC enables our community to work and play together. • Redesigning our historically modest development efforts will emphasize our invitation to this community to partner in generating the local creative spark we all enjoy. DO NOT SUBMIT THIS PAGE 2/8/2017 9:36:40 AM Page "'10 22