2017-521-E Finance - Hillsborough Arts Council - Outside Agency Performance Agreement

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DocuSign Envelope ID:C8F16CD1-FF19-486F-8006-57316D1FCD54 EXHIBIT A - PROVIDERS OUTSIDE AGENCY APPLICATION provide so much quality programming in Hillsborough and the surrounding areas. In addition, with her focus on programming, our board was able to shift its focus to governance, development and strategic planning. This shift allowed us to immediately do several things. We had the time to apply for more grants, expand our newly formed sponsorship program, meet with others to collaborate and successfully expand our outreach within our community. Here are four brief highlights, followed by a more complete description of our progress over the last year, thanks to the focus of our Program Coordinator and enthusiasm of our volunteers: 1. The Gallery and Gift Shop increased sales by 35%. 2. We now have three programs (the Arts and Crafts Show, the River Park Concerts and the Parlor Concerts) that are self-sustaining. 3. Volunteering increased 200%, enabling 56 successful arts events. 4. We saved $1,800 by shifting responsibilities for website maintenance from a contractor to staff. The part-time Program Coordinator for the Hillsborough Arts Council is responsible for the coordination of our programming, volunteer recruitment, fundraising activities, and grant writing, as well as providing support to program chairs. Here are examples of how her focus generated benefits for the HAC: • Marketing and Public Relations—The Program Coordinator actively promoted existing Hillsborough Arts Council programs by creating content in the form of videos, photography and graphics. These forms of multimedia are used to promote events through the Hillsborough Arts Council website, a monthly e-newsletter, calendar management, press releases, social media, radio programs, signage, banners and print media. We are now able to eliminate the need to subcontract our newsletter and website services. • Fund Development—The Program Coordinator coordinated and expanded annual community and corporate fundraising efforts by keeping donors in touch with all the HAC programs by creating and sharing videos, photography and graphics. She also coordinates our traditional fundraising efforts, which include an annual donor letter, grant writing and charity events to meet the Council's fundraising goals. • Volunteer Recruitment and Placement—Volunteer involvement increased 200% this year due to her attention to their ongoing recruitment, placement and supervision and nurturance in support of our programs. For example, the Program Coordinator organized a loyal group of volunteers by holding an interest meeting, creating a simple on-line system of signing up for volunteer opportunities, and by sending a monthly volunteer e-newsletter. • Community Liaison—Our Program Coordinator developed and maintains positive relationships as the key liaison with local and county government and school officials, business leaders and civic groups, art patrons and current and potential funding organizations and agencies. Thanks to the attention and energy of our Program Coordinator, HAC has a new partnership with WHUP'S Lunch Crunch show host, Will Baker. She appears on a radio show monthly with key leaders to speak about the HAC's current activities. • Event Coordination—This part time position coordinated the hosting of 56 events of various kinds, providing opportunities for 380 artists to sell their products, helping 8000 people from all over the world visit our gallery and gift shop, and involving approximately 20,000 people. Events include Last Fridays and the Handmade Parade. • Program Specific Returns. o ArtCycle, the program that collects new and gently used art and music supplies and distributes them to Orange County Schools increased 1000% DO NOT SUBMIT THIS PAGE 2/8/2017 9:36:40 AM :"° q 0 9 2 If 2 4