2017-361 VB - Town of Chapel Hill - Contract for Transit Advertising

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POLICIES AND STANDARDS FOR ADVERTISING ON CHAPEL HILL TRANSIT FACILITIES Chapel Hill Transit(CHT)is a regional transit system created under section of the Town of Chapel Hill Ordinances. Chapel Hill Transit owns and operates buses,bus shelters, a garage and other properties (collectively referred to as"Transit Facilities")in conjunction with its regional transit system.It is in the public interest to make advertising space available upon payment of rent in accordance with CHT's adopted rental schedule on certain designated Transit Facilities to generate revenue and help fund the operation of the regional transit system or upon acceptance of the advertising as unpaid public advertising or public service announcements in accordance with this policy in order to support public agencies and community non-profit services. I. PURPOSE 1.01 Limited Public Forum; Commercial/Proprietary Functions. Chapel Hill Transit will rent space on its Transit Facilities for limited types of advertising("Permitted Advertising").By allowing limited types of advertising on or within its buses and or/bus shelters and providing limited space at no charge pursuant to this policy, Chapel Hill Transit does not intend to create a full public forum for open public discourse or expressive activity, or to provide a forum for all types of advertisements. The display of Permitted Advertising upon payment of rent in accordance with CHT's adopted rental schedule on designated Transit Facilities is intended only to supplement fare revenue,tax proceeds and other income that fund the regional transit system. 1.02 Certain Excluded Advertising. Chapel Hill Transit will not accept for display on its Transit Facilities the types of advertising defined in Section 2.01 of these policies and standards ("Excluded Advertising").By not accepting Excluded Advertising, Chapel Hill Transit can: (a) maintain a professional advertising environment that maximizes advertising revenues and minimizes interference or disruption of the commercial aspects of its regional transit system; (b) protect passengers, employees and Chapel Hill Transit facilities from harm or damage that can result from some individual's reactions to political or controversial materials; and (c) help build and retain transit ridership. 1.03 Limits on Permitted Advertising. Placing reasonable limits on Permitted Advertising displayed on its Transit Facilities will enable Chapel Hill Transit to: (a) avoid subjecting its passengers and other members of the public to material that may discourage them from using regional transit services; (b) maintain an image of professionalism and decorum; (c) avoid displaying material that is not suitable for viewing by minors who ride on Chapel Hill Transit buses or those individuals whose neighborhoods are served by Chapel Hill Transit bus routes; and (d) maximize revenues by attracting and maintaining the patronage of passengers. II. ADVERTISING POLICIES 2.01 Excluded Advertising. For the purposes of these policies and standards,the advertising described in this Section 2.01 is"Excluded Advertising."Chapel Hill Transit will not accept the following Excluded Advertising for display,posting or placement on or within its buses, or other Transit Facilities: (a)Alcoholic Beverages. Advertisements and images soliciting or promoting the sale or use of alcoholic beverages.