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DocuSign Envelope ID: 1BCF0634-CD89-4310-96E4-A32E6E1A91A6 <br /> 5 <br /> 2017-18 OCAC G .,s.coots Arts Program grant ,1 plication:Orange County Hi 7 ii droll Inseam <br /> Canrboro Ms Center as an instructor. Mr. Ortega will be comp.4rnsated $50 per week for 48 <br /> weekly classes July 1, 2017-June 30, 2018. <br /> Mr. Ortega has extensive teaching experience with children and families. His ability to <br /> provide bilingual instruction will ..% an invaluable asset when working with members of the <br /> Latina Fairview community. <br /> His familiarity with and ability to empathize about issues that are critical to Latina Fairview <br /> Community families will be essential in building the trust required to grow this program <br /> successfullyi <br /> 8. Describe how the project will be publicized and promo 4 • to reach intended <br /> participants. <br /> The Museum Coordinator will develop and distribute all printed marketing material for this <br /> project and post class announcements, reminders, event photos, posters, etc., on 'le <br /> museum's social media accounts. <br /> • Biweekly museum Facebook, Instagram and Twitter postings, including a Facebook event <br /> page for the program and specific weekly class postings, amplif-d by board members and <br /> volunteers to extend reach; <br /> • Co-marketing with sponsors and local participants via their own digital/social media <br /> channels; <br /> • Posts to local tourism online calendars; <br /> • Press releases announcing the commencement of the program sent to OCHM's Triangle <br /> edia list; <br /> • Interviews with local print media (such as News of Orange)to promote the program; <br /> • Calendar announcements to event sections of traditional media (for online and print <br /> placement); <br /> • Program flyers (including Spanish translation versions), to be posted throughout <br /> Hillsborough and in targeted areas in Chapel Hill and Carthero; <br /> • On-air publicity through WHLIP-FM; <br /> • E-newsletter announcement to OCHM members/followers; <br /> 9. Describe how you will evaluate the project <br /> Program evaluation: <br /> 1. Enumerate success: We will track attendance at each class, and hope to see class <br /> attendance grow at least 25%, a total of 25 students per week, over the course of the year <br /> To facilit. e this goal, we'll provide feedback for participants to let us know how they heard <br /> about the class, and adjust our publicity/marketing accordingly, <br />