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DocuSign Envelope ID: CE5B44DD-7CE5-417C-97E3-E68F3D29B718
<br /> IL PROJECT IIJBUU1Y
<br /> Mnen's Voices Chorus has a long history of high-quality peribrmances. We are
<br /> committed to using materials of equally high quality to market our concerts. We
<br /> work with a professional graphic designer to create a visual representation of each
<br /> upcoming concert theme and carry that art throughout our marketing materials,.
<br /> These printed materials include posters, postcards, and business-size cards that
<br /> members distribute to publicize our concerts Some sample marketing materials
<br /> from previous concerts are attached to this application. In addition, we promote
<br /> concerts via our website (womensvoiceschorus.orgl, Facehook page, and .paid
<br /> advertising with Triangle Sings, CVNC.org, and WC PE and IA/CIIL radio stations,
<br /> 9. P ROJECT EVALLIATi ON
<br /> The chorus keeps detailed records of concert attendance, cost, and earnings. These
<br /> include numbers of adult, group, and ,student attendees, in addition, we track ticket
<br /> p resales, door sales, donations, and CD/DVD purchases; method of purchase,such as
<br /> chorus member sales, online sales, and mail sales, and even sales by chorus section.
<br /> The Wig: Board and Artistic Director review these details regularly, and will do the
<br /> for our January 2018 concert, to evaluate how to more effectively reach
<br /> community members and grow our audience base.
<br /> In ,addition to our own analysis, our concerts are regularly reviewed and receive
<br /> accolades such as these from local reviewers:
<br /> "The program 'Dance the World 'Round' presented by the Women's Voices Chorus
<br /> featuring six choreographed dances of all different styles, also included myriad.
<br /> instrumentalists, aid every single piece was unique, or had a surprise twist. This
<br /> extremely diverse program was united by the unbridled joy of the singers and their
<br /> director Allan Friedman, The concert space was nearly filled to the brim—when
<br /> chairs ran out, concertgoers were content to stand, and a front row of sitting
<br /> children, formed around, the dance floor. Besides the performances themselves, this
<br /> additional aspect of the concert fostered a sense of community and audience,
<br /> involvement." Chelsea Huber CVNC,org,January 2017
<br /> "Women's Voices Chorus under the direction of Allan Friedman has, over the past
<br /> several years, established a high standard of excellence in choral singing." Ken,
<br /> Hoover, CVNC.org,April 2016
<br /> "Wo,,, en's Voices Chorus continues to 'olaze new musical trails under the leadershil;.•
<br /> of Allan Friedman, a conductor whose precision and enthusiasm mirrors—or
<br /> perhaps helps inspire—that of his singers:"John Lambert, CVNC.org„ May 2012
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